NEW YORK (November 7, 2006) — Revenue Science, the leader in behavioral targeting for brand and direct response advertising, announced today that it now manages over 1 billion online behaviors per day, enabling the company to create the most precise privacy-protected targeted audience segments available, and deliver them to advertisers across more than 35 billion impressions each month. The dramatic increase in the number of behaviors Revenue Science manages has allowed thousands of Fortune 500 brand and direct response advertisers to meet specific campaign goals and increase the return on their marketing dollars.
According to a September 2006 report by Susquehanna Financial Group (SFG), behavioral targeting’s influence continues to grow as a “game-changing” factor in the growth of online advertising and the ability of marketers to use online ad dollars effectively. SFG predicts 32 percent annual growth in behavioral targeting, reaching $5 billion in 2011. Achieving this growth will require more behavioral data for fast, flexible creation of well-defined, highly-targeted audience segments.
“As the adoption of behavioral targeting has grown, so have marketers’ demands on the discipline, making the volume of behaviors critical to success,” said Jeff Hirsch, Senior Vice President and General Manager, Behavioral Targeting Network. “We pride ourselves on our ability to apply our knowledge and capitalize on the value of this data in the audiences we deliver.”
“Managing over one billion behaviors a day is an amazing milestone but it in no way alleviates our desire to integrate even more behaviors,” added Hirsch. “It’s the most proven, measurable way to strengthen audience relevance so advertisers can reach the right people at the right time.”