NEW YORK (October 9, 2007) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced the addition of four new members to its outstanding New York sales team to help the company increase its position as the world’s leader in behavioral targeting.
Scott Travis and Matt Spengler join the Revenue Science sales team as sales managers bringing with them tremendous amounts of experience working with major brand advertisers. They will be responsible for selling advertising to agencies and clients on the east coast. Travis’s previous experience includes positions at XM Satellite Radio where he was a senior account manager and AOL, where he was a sales director. Spengler previously held the director of sales position at Interpolls and was an account director at AOL.
James McWilliams, account manager, will manage east coast advertiser campaigns. He most recently worked at XM Satellite Radio, where he was responsible for managing over $5 million in account revenue.
Elissa Reiling, marketing manager, will be responsible for all channel marketing and external communication, as well as communicating why behavioral targeting is beneficial to Revenue Science’s key audiences. She will also play a significant role in developing and producing co-marketing opportunities with the company’s publisher clients.
She joined Revenue Science from ABC Television, where she was an editor in the Broadcast Standards and Practices department guiding national advertising campaigns through the network’s clearance process. Her responsibilities included managing several commercial campaigns for the Super Bowl broadcast. Reiling also spent several years as part of Microsoft’s communications and marketing team.
“We are working with advertisers and agencies to take behavioral targeting to the next level by strategically creating the most dynamic opportunities to provide the best results for advertisers,” said Dan Hurwitz, director of sales, east, for Revenue Science. “We’re able to achieve this because of the solid, efficient team we have put together. The fact that these professionals are able to communicate effectively with major advertisers, agencies, and publishers is just another aspect of Revenue Science that makes us the world leader in behavioral targeting.”