NEW YORK (March 4, 2008) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, announced today that it has been selected by Cofina Media, one of Portugal's largest online publishers, to provide their behavioral targeting technology. Cofina offers a wide range of content, spanning automotive, travel, fashion and technology interests, broadcast across a network of sites reaching many demographics. The partnership with Revenue Science is groundbreaking because it will be the first opportunity for advertisers to effectively target Portuguese behavioral audience segments.
"Until now, behavioral targeting opportunities have gone largely untapped in Portugal," said Jeremy Mason, managing director of Revenue Science Europe. "With this agreement, Cofina Media brings unprecedented ability for advertisers to connect with specific audience segments based on their interests."
Automaker Peugeot Portugal, through its media agency Media Contacts, will be the first to use the technology. The company will soon launch a behavioral targeting campaign using both rich media and standard banner ads to promote its new Peugeot 308 model.
"We've been waiting for this technology to arrive in the Portuguese market for some time," said Carla Almeida, Director of Operations for Media Contacts. "Our business is to deliver the right messages to the right people, and behavioural targeting vastly improves the ability to do this for our clients."
Nuno Ribeiro, director of the internet unit of Cofina Media, echoed these sentiments, saying, "We are already seeing a return on our investment, and are excited to offer cutting-edge advertising possibilities that far exceed what has been available in Portugal. Behavioral targeting has clear advantages for advertisers, who can better direct their messages, and also for Internet users, who will begin to see ads relevant to their individual interests."