Behavioral Targeting Company Reaches Over 123 Million Unique Users in July
New York—August 14, 2008— Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced recognition by comScore Media Metrix as a leading online advertising network, reaching over 65 percent of the US online audience based on their July report. Revenue Science is the only pure-play behavioral marketplace on the list which includes other top tier networks such as Advertising.com, Yahoo! Networks, and DrivePM.
Revenue Science, an innovator in the behavioral targeting space for nearly a decade, attributes this recognition to its proprietary, advanced targeting technology. This targeting technology is used by the marketplace to create over 95 audience segments as well as to create custom segments based on specific marketer needs. Additionally, the targeting technology powers behavioral offerings for many top tier sites around the world.
"The ad network business model is evolving and our focus on targeting audiences with multiple attributes is specifically meeting demand from marketers. Collecting billions of behavioral events each day gives us the ability to reach highly valuable audiences at scale," said Jeff Hirsch, CEO and president, Revenue Science. "We are able to meet the growing demand of brand display advertisers to reach their audiences outside of utilizing contextual placement alone."