AudienceScience Audience Relevant Messaging (ARM) Delivers Messaging Tailored to Individual Characteristics and Behaviors

Release of ARM Provides Advertisers with Dynamic, Personalized Targeting Technology to Boost ROI and Alleviate Shopping Cart Abandonment

New York—July 30, 2009— AudienceScience (formerly Revenue Science) announced today the availability of Audience Relevant Messaging (ARM), a new dynamic targeting offering that enables advertisers to deliver personalized messages to consumers based on their individual interests and/or intent to purchase. ARM offers advertisers the potential for unparalleled ROI with dynamic display ad generation and results comparable to search performance providing the exact offer to motivate a prospect to purchase.

ARM Retargets Shoppers to Maximize Performance of Every Impression
Shopping cart abandonment is a challenge for all online advertisers and retailers. In fact, studies show that online consumers abandon their shopping carts anywhere from 50% to 75% of the time, according to a recent JupiterResearch study. This abandonment pattern extends across multiple industries including automotive, retail, travel, technology, finance, and many others. ARM enables advertisers to target consumers who have abandoned their shopping cart with a message or offer pertaining specifically to their browsing behavior and the items in their cart, as well as search behavior, online and offline shopping history, demographics, geography, and more. That message can be delivered and frequency capped, regardless of where the shopper is currently browsing across the entire AudienceScience Targeting Marketplace™.

To be able to truly engage with their customers, advertisers need the ability to personalize ads for individual consumers. Advertisers can leverage AudienceScience’s extensive audience targeting knowledge to learn more about their prospects and consumers to easily create relevant and dynamic messaging based on multiple data points. ARM streamlines the creative process by eliminating the need to generate hundreds of ad creatives for a single campaign by easily enabling the advertiser to alter multiple elements such as offers, colors, images, and messaging. With ARM AudienceScience can now easily pull the right creative for the right consumer at the right time and can also test creative and alter campaigns in real-time based on individual behavior and response.