New York—June 8, 2009— Today, from the show floor at digiday:TARGET, AudienceScience announced that it has surpassed a corporate milestone by powering over fifty thousand audience targeted campaigns. A pioneer in the industry, AudienceScience has seen tremendous growth due to its sophisticated targeting platform that focuses on utilizing interest and intent data to find qualified audiences online.
“AudienceScience has been incredibly innovative, and responded to the growing needs of publishers and marketers everywhere who wish to increase the relevance of their messaging,” said Lorraine Ross, VP of Advertising Sales, Gannett Digital Media Network. “By scoping its solution across its marketplace, AudienceScience has come to the rescue of publishers like ourselves looking to enhance our offerings.”
As marketers and publishers continue to realize the kind of results that behavioral targeting can deliver, the discipline has been growing by leaps and bounds. A recent report from eMarketer predicts that spending on behavioral targeting will increase to $4.4 billion by 2012, up from $775 million this year. eMarketer cites innovation and the ability of BT to expand across other channels such as video as the major drivers of this growth.
“As the targeting industry has evolved over the years, AudienceScience lead the way providing an audience-focused approach to marketing that delivers maximum ROI,” said Jeff Hirsch, CEO, AudienceScience. “We continue to innovate and venture that this is the tip of the iceberg, both for us as a company, and for audience targeting as a whole.”