Global Market Leader AudienceScience Announces Agreement to Acquire European Targeting Business wunderloop

New York—July 5, 2010—AudienceScience, an online advertising technology company driving digital marketing success, announced today plans to acquire Hamburg, Germany based wunderloop. As Europe's leading provider of integrated targeting services wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed 'EuroPriSe' seal for exemplary privacy protection.

The acquisition, subject to third party approval, comes following the recent purchase of Consorte Media, a leading US-based digital marketing company helping advertisers to connect with Hispanic consumers online.

“AudienceScience is on a steady path of global expansion, having established clear leadership in the industry with regard to superior technology, quality data and unmatched expertise.” said Jeff Hirsch, CEO, AudienceScience. “We are excited about the prospect of enhancing The Audience Gateway platform and strengthening our European presence with wunderloop’s exceptional team and technology.”

wunderloop CEO Torsten Ahlers said, “AudienceScience is the ideal partner for wunderloop. At one stroke, we now have the opportunity to export wunderloop’s successful technology to the US and other markets while also enhancing our range here in Europe with AudienceScience’s great products.”