New York–March 10, 2011–AudienceScience®, a global advertising technology company delivering digital marketing success, announced today that it has been named in DoubleVerify’s Trust Index as one of the top ten most compliant networks for the second time. AudienceScience was also highlighted in their findings last September. The continual ranking further proves AudienceScience’s commitment to the highest standard of quality publishers included in its industry leading Audience Delivery System, which comprises the AudienceScience Gateway and AudienceScience Connect as the company continues to expand domestically and internationally.
The Second DoubleVerify Trust Index is a report of industry compliance benchmarks that aims to help advertisers, agencies, publishers, networks and platforms evaluate the performance of online display advertising campaigns relative to industry norms. The Trust Index provides insight into compliance and brand safety in online advertising and is derived from a robust set of data analysis tools to analyze online advertising campaign activity across more than 150 billion advertiser campaign impressions from July 1, 2010 through December 31, 2010. The top ten networks were selected based on a number of compliance criteria including instances of ads served out of inclusion lists, in exclusion lists, alongside inappropriate content, multiple ads from the same advertiser, ads alongside a competitor, below the fold ads and ads served to international audiences.
In addition to quality placements, AudienceScience also provides a superior class of data through the Quality Data Guarantee and is vigilant in their compliance with clients’ demands for the highest delivery criteria. As AudienceScience and the digital marketing community as a whole continues to evolve and grow, dedication to these standards become paramount.
“Marketers must be confident that their partners are using only the most accurate and best managed data in the execution of digital campaigns,” said Jeff Hirsch, president and CEO, AudienceScience. “As the largest and most trusted audience aggregator in the world and an early innovator of online advertising technology, we are committed to the superior standards acknowledged here. It’s a great honor for us to again be included in DoubleVerify’s Trust Index top ten and we plan on remaining so indefinitely.”
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