AudienceScience Names Industry Veteran, Rob Gratchner, as Vice President, Privacy

NEW YORK, NY – May 3, 2012 – AudienceScience^®, a global digital marketing technology company, today announced the addition of Rob Gratchner as Vice President, Privacy. Mr. Gratchner’s selection reflects the company’s long-standing commitment to the protection of consumer data and the leadership position that AudienceScience has taken in the development of the industry’s best practices surrounding consumer privacy over the years.

Prior to joining AudienceScience, Mr. Gratchner helped lead privacy initiatives for several prominent brands, technology companies and industry organizations, including: Microsoft, Intel, aQuantive, Network Advertising Initiative (NAI), and the Interactive Advertising Bureau (IAB). He has been involved in designing and developing specific privacy and brand safety programs including internal standards for online advertising, which guide the collection and use of customer data and how partners serve online ads to end users. Mr. Gratchner also helped manage the adoption of an industry wide “Ad Choices” icon that appears next to online advertisements.

News of Mr. Gratchner’s selection has been enthusiastically received by AudienceScience’s international base of clients. His work will continue to have a positive impact on consumers and the industry at large.

“As a global leader of audience targeting, our commitment to protecting consumer privacy as well as ensuring that our partners are adhering to the same high standards, has always been of the upmost importance,” said Jeff Pullen, CEO of AudienceScience and IAB board member. “We’ve had a great relationship with Rob over the years and he is the perfect person to bring on board to continue our leadership efforts in these areas.”

“I’ve had the pleasure of working with AudienceScience for several years via my roles with the NAI and IAB,” said Mr. Gratchner. “I’ve been extremely impressed with the company’s leadership, technology, and its commitment to consumer privacy practices. I am excited about leading the future direction of policy at AudienceScience and working with our clients and partners to answer any questions they may have relating to this important issue.”

Mr. Gratchner remains an active member of several industry organizations including the IAB, Digital Advertising Alliance and the Network Advertising Initiative, where he currently serves as Chairman of the Board and plays a key role in shaping responsible self-regulatory standards and in educating consumers about data collection, data usage and advertising technology choices.