NEW YORK – April 4, 2012 – AudienceScience®, a global digital marketing technology company, today announced that it has, for the fourth consecutive time, been named in DoubleVerify’s Trust Index as one of the top ten most compliant online advertising companies for 2H, 2011. AudienceScience has been included on the Trust Index since its inception in 2010, in keeping with the company’s ongoing commitment to the highest standard of quality publishers available for its global client base.
As part of the Trust Index research, DoubleVerify analyzed campaigns across more than 30 platforms and 150 networks and identified the most compliant digital advertising companies from July to December 2011. The organization examined metrics from hundreds of advertisers, thousands of verified campaigns and more than 200 billion impressions to produce this bi-annual report. The current Trust Index highlights that comprehensive verification, combined with active remediation, can tremendously improve compliance and have a positive impact on campaign ROI.
“We’re proud to have once again been recognized as one of the most compliant online advertising companies in DoubleVerify’s Trust Index. We remain, as ever, committed to protecting our clients’ brands,” said Jeff Pullen, CEO, AudienceScience. “As we grow our global client and partner roster, our dedication to the highest standards will remain a constant. It’s absolutely one of our core values.”