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Revenue Science Plays Matchmaker for Marketers and Valentine's Day Consumers

Special Segments Help Marketers Reach Sweetheart Gift Shoppers in a Down Market, From Diamonds to Discounts

New York—January 14, 2009— Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced that its selection of special Valentine’s Day audience segments is helping retailers and entertainment brands reach consumers shopping for gifts in all price ranges.

Due to the economic downturn, consumers have changed their shopping behaviors overall and Valentine’s Day shopping is especially different this year, as the luxury goods market has seen a hit for the first time in years. The 7th edition of Bain & Company’s Luxury Goods Worldwide Market Study predicts as much as a 7 percent decline in global luxury sales for 2009.

“Consumers who typically purchase gifts for Valentine’s Day are still going to buy, however they most likely will not be as extravagant with their gifts as they would have been in previous years,” said Monty Hudson, VP of Sales and Media. “There will still be those who can afford to buy the giant diamond necklaces for their sweethearts, recession or not, but most people are looking for more cost effective and creative ways to celebrate the holiday. These segments are designed to reach these shoppers on the most granular level possible, helping them know their options and make gift decisions that they’re financially comfortable with.”

Revenue Science behavioral segments are designed to ensure that marketing messages are specific to each consumer’s individual shopping needs, and budgets. Marketers can reach consumers whose profiles are similar to the following audience segments:

Question Poppers – Valentine’s Day remains one of most popular days of the year for marriage proposals; these shoppers are specifically looking to build and/or buy engagement rings.

High End Jewelry Shoppers – The small segment of shoppers who will be buying high end jewelry; ie. diamonds, platinum, gemstones, etc. Brand retailers include Tiffany, Chopard, Bulgari, etc.

Reasonably Priced Jewelry Shoppers – These shoppers are looking for jewelry that is more reasonably priced, silver and gold, semi-precious stones, under $500.

Flower Buyers – These shoppers are ordering specialty arrangements and setting up delivery in advance for Valentine’s Day.

Dinner Planners – These shoppers are planning a special night out for their loved ones, making dinner reservations online via a service such as Open Table.

Do It Yourselfers – For those who would rather add the personal touch (and save a little money too!), these shoppers are buying gourmet groceries to prepare dinner and/or other treats at home.

Vacationers – Valentine’s Day is on a Saturday this year, so these shoppers are planning a weekend getaway for their loved ones, and will be browsing for hotel and travel deals, as well as package deals from travel booking sites.

“Because we’re seeing such a dramatic shift in consumer purchasing patterns across the board, it is incumbent upon marketers to change the way they will be reaching out to potential Valentine’s Day shoppers to incorporate those changes,” said Robin Neifield, CEO, NetPlus Marketing. “The person designing a weekend getaway at a luxury hotel is not the same person picking up the flowers and greeting card on the way home from work, and should not be messaged to in the same way. Being able to separate those shoppers and design specific communication for them will help marketers make the most of the Valentine’s holiday shopping season in a shaky economy.”

About Revenue Science, Inc.

Revenue Science offers the most widely adopted, powerful, and flexible targeting technology for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 385 million unique internet users, and makes them accessible to advertisers and publishers to connect with an engaged audience. With clients like Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.audiencescience.com.

Media Contact:
Morgan McDowell
blast! PR on behalf of Revenue Science
morgan@blastpr.com
919-833-9975 x.12

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