Archived Webcasts

Monetization Opportunities in a Fragmented Ad Market

Imran Khan, Internet & Media Analyst for JP Morgan Research
Online media continues to capture a greater share of audience's attention, with blogs, vertical content publishers, and social networking all capturing significant page views growth. Meanwhile, the rapid growth of web sites and proliferation of lower quality inventory has resulted in increased audience fragmentation, which poses monetization challenges and opportunities for both publishers and advertisers. Imran Khan, a leading Internet and Media analyst from JPMorgan, discusses the value of behavioral ad targeting, and how it can improve the economics of online advertising for both the advertisers and publishers and increased CPMs.
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Brave New World

Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer for Publicis Groupe Media Industry guru, Rishad Tobaccowala, shares his perspectives on technology, advertising, and marketing in the age of global expansion, while addressing the key challenges and changes facing marketers and ways to address these changes.
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Understanding the Evolution of the New Online Marketer as a Competitive Differentiation Strategy

Geoffrey Moore, Best-Selling Author and Managing Director for TCF Advisors
Why approximate when you can validate your online audience? Geoffrey Moore, best-selling author and Managing Director at TCG Advisors, traces the evolution of the new online marketer to illustrate both how far marketing practices have come and how much further they still have to go.
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