Digital spend will surpass TV spend in the next few years and the escalating demand for data-driven buying is a significant factor.
The growing adoption of programmatic has shifted focus beyond the individual practices of audience targeting and automated bidding to true effectiveness and relevancy. AudienceScience® Helios is the world’s first advertising automation platform and the only system that maximizes the effectiveness of every ad dollar. We evaluate every consumer interaction in real-time to determine the optimal bid and the optimal message regardless of channel.
With AudienceScience® Helios you can expect:
- Proven Results. AudienceScience® Helios is 2x more effective than comparable solutions, with the industry’s best inventory quality, lowest eCPM and broadest scale.
- Accountability. Our license-based pricing model is predictable, there are no hidden fees or mark-ups, allowing for more accurate budgeting and accountability for every dollar spent.
- True frequency capping. Conventional ad servers can’t manage frequency across publishers. DSPs can control frequency only on real-time bidding (RTB) exchange buys. AudienceScience® Helios is the only system that allows you to control frequency across every place you buy display or online video ads, including direct premium publisher partners.
- One flat fee. Percentage-of-media pricing models encourage waste, not efficiency. AudienceScience’s flat technology license fee means our technology works to maximize transparency and advertiser value, not tech vendor revenue.
- Quality. Our proprietary machine learning algorithms sift through millions of opportunities per second to buy only viewable and effective placements and not only does our software prioritize targeted audiences and quality media, but we partner with the industries leaders in ad verification and quality to deliver highly viewable and effective advertising.
We holistically integrate media operations (DSP) and data management (DMP) into on solution for real-time actionability and accountability.
By leveraging true real-time data, AudienceScience® Helios reaches the right audience with the most relevant message on a global scale. How we do it:
- Real-time audience segmentation, user profile evaluation and campaign optimization.
- AudienceScience Signature. Our cross-device solution for seamless execution regardless of device. We have 40% of the US population identified… and counting.
- Logically Separated Advertiser-Specific Data Warehouses with no “leakage,” full advertiser ownership.
- True Analytics & Data Mining. Mineable cluster with unified audience and media data for most customizable analytics.
- Premium inventory access. Groundbreaking feature manages direct, premium publisher buys.
- Complete Data Management. 1st, 2nd and 3rd party, including unstructured data.
Now that we’ve covered relevancy and effectiveness, find out how far we can go:
- ONE TRILLION monthly global desktop impressions via open exchanges
- ONE HUNDRED BILLION monthly global video impressions via open exchanges
- 500 BILLION monthly global mobile impressions via open exchanges
- 100+ direct super-premium publishers globally with preferred access before open markets and site-side data unavailable in the open marketplace.
- 1,600+ proprietary user segments covering all categories, from Diaper Shoppers to Bird Owners & specifics like Toyota Camry Lease Owners.
- A network of global 3rd party data providers supporting $100s of millions in user-based buying in non-US regions.