Maximize the Value of Your Audience and Your Inventory
Agencies and marketers target people. Yet many publishers continue to try to sell them places. Give your ad sales force a competitive advantage with AudienceScience’s On-Site Audience Targeting. The AudienceScience audience targeting platform enables you to deliver relevant audiences to advertisers, based on your users’ online behavior. Advertisers can be assured that ads will reach their target audience—no matter where that audience is found.
With AudienceScience audience targeting, premium inventory constraints become a thing of the past. Create more premium inventory, increase overall CPMs, and maximize yield—by delivering qualified audiences to advertisers.
Audience Targeting Technology That Sets Itself Apart
While other audience targeting technologies simply track page visits, the AudienceScience platform analyzes multiple indicators of intent:
|Which pages and sections they have visited|
|What static and dynamic content they have read|
|What they say about themselves in registration data|
|Which search terms they use|
|What IP data indicates about them, including geography, SIC code, Fortune 500 rank, specific Internet domains, and more|
Because AudienceScience processes so many indicators of intent, it enables you to create precisely targeted audience segments for advertisers. It also means that the segments you create are more accurate.
Completely Customizable Audience Segments, Created in Minutes
With AudienceScience technology, you can differentiate yourself from the competition by the audience segments you offer. Rather than selling pre-defined segments, you can create customized audience segments for any advertiser—within minutes.
Simply enter keywords from the advertiser’s audience specification into AudienceScience’s intuitive interface. Easily combine additional audience behaviors or add workplace or registration data. AudienceScience technology will return relevant audiences within seconds. You can then dynamically fine-tune reach and relevance using our patented Reach/Relevance Slider Bar. The result: a custom-targeted audience segment that perfectly matches the needs of the advertiser’s campaign.
While the number of segments you can create is virtually unlimited, AudienceScience makes managing and optimizing your segments simple. Newly created segments are active within 24 hours and qualified users can be targeted in session, directing pertinent ads at users within their next page view.
Implementation is a Snap
With AudienceScience, you can implement audience targeting quickly and easily–and realize revenue gains almost immediately. A dedicated channel manager guides you through a simple implementation process, shares best practices, and provides ongoing consultation. Training for your sales and ad operations teams is included as are marketing resources to assist in the creation of sales collateral.
To learn more about working with AudienceScience, contact us for more details.