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Business Audiences

The Business audience category encompasses large and small businesses, senior level executives and those with responsibilities for purchasing specific goods and services. AudienceScience can help you provide relevant advertising to business decision makers or those who are the right target for specific business-orientated offers. Having at their base Standard Industrial Classification codes (SIC), that classify every businesses by the economic activities they are engaged in, these segments are powered by AudienceScience's leading audience targeting technology.

Business Audience

business

SEGMENT SIZE:
21,049,930

AudienceScience Network™

About AudienceScience

	Big Business The segment is built around FTSE 350 companies, blue chip domains and businesses with high speed internet connections and who are reading business-centred content and visiting business news sites and sections.
	Business Decision Makers This segment is reading content around key business brands, searching on B2B and business related websites, reviewing information around buying business products, including office equipment, vehicles and financial products and seeking out supplier directories.
	All Business Simply a broad business segment built around SICs and business related behaviours.
	C-Suite Level This group is looking at content around management news and information, business strategy, organisational change, financial structures etc. as well as searching for senior executive roles.
	IT/Technical Decision Makers This B2B segment is researching on the key blue chip IT providers (Oracle, IBM etc.), reading information around business software, hardware and middleware, looking for content on outsourcing, contracts and IT training etc.
	Public Sector Workers This segment includes people that work for the public sector, such as personal services, health and social care, education, police, military and any other workers within the public sector.
	Small Medium Enterprises Focusing on smaller businesses, this segment is searching on advice and content from the small business support groups (e.g. Business Links, Federation of Small Businesses), reading information on setting up, managing and growing small businesses and entrepreneurship, researching on SME events and conferences as well as other related content.
	Square Mile This segment targets businesses in the square mile of Canary Wharf utilising Geo targeting to London, and more specifically, business domains in the Canary Wharf area.

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