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Finance Audiences

The Finance audience category consists of people who are seeking information on financial products, looking for the best deals, comparing insurance and loan offerings to researching pensions, savings and investments. AudienceScience can help you provide relevant advertising to people who are interested in purchasing products or services—such as mortgage or auto loans, credit cards, and insurance. These segments are powered by AudienceScience's leading audience targeting technology.

Finance Audience

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	Car Insurance Searchers Car Insurance Searchers are actively researching potential new policies, using comparison websites to identify best deals and viewing information and content on car insurance.
	Credit Card Switchers This group is seeking the latest deals, using comparison sites and searching content related to major credit card providers, cash back offers and balance transfers.
	Housewives This segment has responsibilities for the regular shopping and housekeeping decisions. Whether it's sorting the weekly grocery shopping, planning family meals across the week, stocking up for forthcoming seasonal festivities or keeping the household spic and span, this segment focuses on maintaining a happy, functioning household.
	Home Insurance Prospects Specifically interested in home insurance offerings, they are reading articles related to this, comparing rates and coverage on comparison sites and searching on relevant key words.
	Home Owners Home owners are those who research ways to improve and enhance their homes. They browse sites that cater to homeowner needs and interests, whether it be projects to enhance their home externally or internally.
	Life Assurance This segment is researching life assurance products, searching on key words, named life assurance providers, using comparison sites to review options and viewing relevant content on financial sections of sites.
	Loan Seekers These users are reviewing relevant sections of news sites and employing price comparison sites to identify the best deals as well as gain relevant information.
	Mortgage Shoppers Mortgage shoppers are actively looking into new homes and mortgages or are exploring refinancing/remortgaging. They read content on the property sections of sites as well as articles relating to personal finance, mortgages and loans. In addition, they are identifying offers via price comparison sites and using onsite mortgage calculators.
	Moving House This group is partly along the track of moving and are actively researching and comparing products and services associated with moving. Be it removal companies and storage; broadband and white and brown goods or insurances and other financial services, they are a segment at a key buying stage of their lives.
	Private Medical Insurance Researchers The PMI segment is focused on getting an understanding of medical insurance products, reading guides and content about private healthcare options and comparing prices across the providers.
	Savings and Investments This segment is avidly reading all content around savings plans and investment products as well as checking rates and offers on comparison sites.
	Travel Insurance Purchasers This segment is in-market for travel insurance, comparing prices and deals via comparison sites. The segment is built around a short timeframe to reflect the buying decision window for travel insurance.
	Utilities Shoppers Utilities Shoppers are actively searching for better deals on energy bills, utilities and services – including those probably classified as 'budgeters'; those looking for a better deal in order to maximise their personal finance.

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