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Sports & Leisure Audiences

The Sports and Leisure audience segments are based around a keen interest, following or involvement in a host of sports, from football to those reflecting an upmarket pursuit. Offering a wealth of advertising opportunities from tickets, TV programme packages and memorabilia through to holidays and sports equipment, these segments are powered by AudienceScience's leading audience targeting technology.

Sports & Leisure Audience

Sports & Leisure

SEGMENT SIZE:
16,963,395

AudienceScience Network™

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	Cricket Fans This group is regularly reviewing information around cricket in the sports sections, be it player, county or country information, 20:20, IPL, domestic or international.
	Formula 1 These users are F1 supports, people that are actively searching for F1 and grand prix related news, opinions and content and also seeking information on up and coming F1 events.
	Fitness Fanatics Fitness Fanatics have an intense interest in health and fitness. Be it reading content about gyms, marathons and triathlons, seeking out training tips and regimes through to reviews and shopping sites for sports and fitness equipment and health supplements, this segment is very dedicated to serious sport.
	Football Supporters Football football, football. This segment reflects an unquenching appetite for everything football related.
	Golf Lovers From seeking information on the majors (The Open, Ryder Cup etc.) reading reviews and comparing prices on golf equipment, through to researching golf clubs, course and holidays, this segment has a high interest in both playing and watching the game.
	High End Sports This niche segment is engrossed in following more upmarket related sports. Be it polo, powerboat racing, yachting, road racing, triathlons, skiing, their interest often reflects a more affluent lifestyle.
	Rugby Fans At club and international level, this group is interested in all things rugby.
	Winter Sports Fans This group is interested in and participates in winter sports. Seeking information around such sports – downhill skiing, ice hockey, snowboarding, tobogganing, they are also actively seeking reviews and information about ski holidays, ski wear, ski insurance and ski passes, ski exercises and lessons.

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