Welcome to Audience Targeting!

Technology Audiences

The Technology audience category consists of segments of people interested in a range of technology – from cameras and computers to smart phones and HDTV. AudienceScience can help you provide relevant advertising to people who are interested in purchasing products or services, such as computers, laptops, mobiles and the latest must-have gadgets. These segments are powered by AudienceScience's leading audience targeting technology.

Technology Audience

technology

SEGMENT SIZE: 10,742,103

AudienceScience Network™

About AudienceScience

	Camera Buyers This group is in-market for cameras and camcorders, actively seeking our product reviews, reading specific camera-related content, using comparison sites to find deals as well as shopping sites.
	Computer Shoppers This group is searching for laptops and PCs, reading reviews on them, comparing prices on comparison sites and searching across shopping sites. This segment is also looking at related accessories and peripherals.
	Early Adopters Reviewing sites and blogs around the latest product launches, regular visitors to more tech-orientated sites and searching for cutting edge brands, this group is keen to keep abreast to what is happening in the market and purchase the most up to date products.
	Tech Geeks This segment is seriously techie, viewing content around modding, searching for information on replacement parts and building computers as well seeking advice and tutorials, for example around developing code.
	In-market Home Broadband Built around connection speeds, this segment is actively researching on broadband deals, reading reviews on providers, services and switching and using comparison sites to view offers.
	HDTV Fans A segment that enjoys the best viewing experience, this group is seeking out reviews and visiting shopping sites to view prices. This group is also looking at other offerings around the viewing experience including Blu-ray, home cinema and 3D TVs.
	Mobile Phone Buyers Reading reviews, comparing phones, specifications and pricing plans, looking at offers and tariffs and researching information about switching suppliers, this group show all the indications of being in market for a new mobile phone.
	Photography Enthusiasts Taking a real interest in photography, this segment is reviewing content around high end cameras, seeking out information on equipment (tripods, lenses etc.), looking at tutorials for improving their pictures and browsing for suitable software to allow them to manipulate their photos. This group also includes relevant SIC codes across media and design.
	Smart Phone Fanatics Searching and reading reviews specifically around smart phones and the major brands, looking for the best deals and researching into available games and apps, this segment is very much focused on having a device that allows them to take advantage of today's sophisticated capabilities.
	Tech & Gadget Lovers This segment is searching on the main brands, reading reviews and taking advantage of comparison and shopping sites to take advantage of the best deals on gadgets.

AudienceScience