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Technology Audiences

The Technology audience category consists of segments of people interested in a range of technology – from cameras and computers to smart phones and tablets. AudienceScience can help you provide relevant advertising to people who are interested in purchasing products or services, such as computers, laptops, mobiles, tablets and the latest must-have gadgets. These segments are powered by AudienceScience's leading audience targeting technology.

Technology Audience

technology

SEGMENT SIZE: 19,565,847

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	Computer Shoppers This group is searching for laptops and PCs, reading reviews on them, comparing prices on comparison sites and searching across shopping sites. This segment is also looking at related accessories and peripherals.
	Early Adopters Reviewing sites and blogs around the latest product launches, regular visitors to more tech-orientated sites and searching for cutting edge brands, this group is keen to keep abreast to what is happening in the market and purchase the most up to date products.
	Tech Geeks This segment is seriously techie, viewing content around modding, searching for information on replacement parts and building computers as well as seeking advice and tutorials, for example around developing code.
	In-market Home Broadband Built around connection speeds, this segment is actively researching on broadband deals, reading reviews on providers, services and switching and using comparison sites to view offers.
	Mobile Phone Buyers Reading reviews, comparing phones, specifications and pricing plans, looking at offers and tariffs and researching information about switching suppliers, this group shows all the indications of being in market for a new mobile phone.
	Photography Enthusiasts Taking a real interest in photography, this segment is reviewing content around high end cameras, seeking out information on equipment (tripods, lenses etc.), looking at tutorials for improving their pictures and browsing for suitable software to allow them to manipulate their photos. This group also includes relevant SIC codes across media and design.
	Social Media Mavens Social Networkers are actively involved in building online networks of contacts, which can include both personal or business friends. They are social media lovers, users of a variety of social networking sites.
	Smart Phone Fanatics Searching and reading reviews specifically around smart phones and the major brands, looking for the best deals and researching into available games and apps, this segment is very much focused on having a device that allows them to take advantage of today's sophisticated capabilities.
	Tablets Gadget lovers and electronics trendsetters who stay up-to-date on the latest tech gadgets and portable electronics. This group is searching for the best tablet device, comparing and reading reviews – including potential first time buyers alongside the already tablet-savvy who are searching for the best apps.
	Tech & Gadget Lovers This segment is searching on the main brands, reading reviews and taking advantage of comparison and shopping sites to take advantage of the best deals on gadgets.

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