Agencies | AudienceScience


	"AudienceScience approaches our targeting projects, not as simply vendor but as a part of our team. When we partner with AudienceScience we have access to a wealth of information from analytics to brain power. It's not just about proposals and tracking studies. They actually give us one-on-one time with those "scientists" usually kept in some back room with dim lighting. And that makes a huge difference in how well our behaviorally targeted campaigns perform." Jerry May Director / Media, W O N G D O O D Y

Numerous options are available to agencies on AudienceScience campaign execution, which enables you to find key audiences for your message across the Web.

A full suite of targeting solutions to meet your needs include these proprietary targeting techniques:

	Advanced Targeting™
	Audience Intelligence Reporting
	Audience Segments™
	AudienceScience Advertiser Components
	AudienceScience Campaign Execution
	Discovery™
	Dynamic Creative
	Creative Guidelines
	Hispanic Targeting

Advanced Targeting™

Site Re-Targeting™ – Lead prospects to your site, compile anonymous targeting profiles, and remarket to them based on their individual interests. Understand intent and drive action.

Creative Re-Targeting™ – Re-market to prospects who have viewed your creative, increase message frequency within your target audience, connect and engage with high-value users based upon where they are in the purchase cycle, and leverage your media investment across all your display buys.

Other Advanced Targeting Options –

Behavioural
Channel
Connection Speed

Day-Part
Demographic
Dynamic Creative

Geographic
SIC Code
Re-Targeting/Creative Re-Targeting

Audience Intelligence Reporting—Your success is important to us, which is why AudienceScience provides optimisation and reporting to help enhance campaign performance.

Audience Segments™— Leverage AudienceScience's massive data warehouses to effectively reach your target audience. Rich, intent-based behavioural data and limitless flexibility in segmentation means personalised targets for each and every campaign. You know who you want to reach, and AudienceScience delivers, with scale.

Here is a sample of the many segments we offer:

AUTO
Auto Enthusiasts
Hybrid Shoppers
Executive Car Buyers

BUSINESS
Big Business
C-Suite Level
Small Medium Enterprises

ENTERTAINMENT
Casual Gamers
Celebrity Gossip Seekers
Romcom Lovers

FINANCIAL SERVICES
Pension Planners
Mortgage Shoppers
Loan Seekers

LIFESTYLE & SHOPPING
Eco-friendly
Health and Fitness
Silver Surfers

SPORTS & LEISURE
Fitness Fanatics
Football Supporters
Winter Sports Fans

TECHNOLOGY
Early Adopters
Tech & Gadget Lovers
Smart Phone Addicts

TRAVEL
Business Travellers
City Break Lovers
Luxury Travellers

And Many More.

Click here to view a complete list of available segments.

If you do not see what you are looking for, contact us for more information on custom segments. We would love to hear from you!

AudienceScience Advertiser Components— A full suite of targeting solutions, product offerings and consumer insight reports can be custom tailored to your AudienceScience media buys to provide you with optimal success for engaging your consumers in the online display channel.

AudienceScience Campaign Execution— As a marketer, you can take advantage of AudienceScience campaign execution for full service enablement of audience targeting and campaign management. AudienceScience campaign execution uses our best in class targeting and outstanding customer service to drive exceptional performance.

Creative Guidelines—This document provides guidelines about working with creative units and aims to answer some of the questions you may have. Please note that all creative is subject to AudienceScience approval.

Discovery™— Discover your ideal audience with ultimate efficiency. Increase your reach, improve brand awareness, and foster product engagement while gaining insight into your perfect target audience. Identify new targeted prospects and optimise overall performance while meeting your campaign goals.

Dynamic Creative – Take your display advertising to a whole new level. Now you can easily serve dynamically relevant messages based on –

Browsing Behaviour	Online and Offline Shopping History	Geography
Search Behaviour	Demographics	And More

For the first time ever you can leverage our AudienceScience^® Gateway to create simple templates to combine key offers and messaging with various design elements and deliver dynamically relevant ads that move users from prospects to customers. You can serve real-time messages based on surfing data and re-targeting data with behavioral data, enabling you to deliver personalized messages to prospects both on and off your site. Increase interaction, clicks, and conversions among your target customers. Studies show an increase in click-through rate and conversions from 30% to 400%! Learn more

Hispanic Targeting— Reach 70% of online Hispanic customers with the AudienceScience Hispanic Targeting solution, whether Spanish dominant, English dominant or bilingual, across a network of thousands of Spanish and English language Internet sites. In fact, AudienceScience reaches over 19 million unique Hispanic visitors a month. Our network, combined with the advanced targeting technology of The Audience Gateway provides both the scale and the audience platform for advertisers to reach Hispanic consumers with relevant messages at exactly the right moment.

Three solutions for targeting Hispanic customers:

	AudienceScience Hispanic Channel: Reach Spanish speaking Hispanics on Spanish media.
	Bilingual Hispanic Targeting: Reach bilingual Hispanics on English language media.
	Hispanic Audience Targeting: Target Hispanics with specific interests and intent on English or Spanish language content. Interest/intent categories include Auto, Demographic, Entertainment, Lifestyle and Custom audiences.

Learn more

To learn more about working with AudienceScience, contact us for more details.