Your success is important to us, which is why AudienceScience provides optimisation and reporting to help enhance campaign performance.
We offer a variety of Audience Intelligence options for your campaign, including:
Audience Validation Report
Validate an advertiser’s audience and determine their audience composition. This report leverages various third-party data sources and proprietary AudienceScience overlap analysis to profile an advertiser’s audience and provide targeting insight based on a variety of data attributes including demographics, browsing behaviour, shopping habits, and others.
Discovery Campaign Report
AudienceScience’s Discovery™ solution is a great way to identify new targeting prospects and optimise your overall campaign performance through better understanding of how AudienceScience audiences interact with your campaign. Our Discovery Campaign Report provides insight into which segments performed best for your Discovery campaign.
Third Party Survey Campaign Report
In addition to the post campaign reports AudienceScience provides, you can enlist the help of a survey company to measure specific attributes of your campaign. Potential metrics could include aided/unaided awareness, message association, brand favorability, intent, targeting effectiveness and more.
Using the insights from AudienceScience’s Audience Intelligence reports you can better optimise your campaigns with, as well as provide insight future media planning. Check with your account executive to see what reporting option is right for your campaign.
To learn more about working with AudienceScience, contact us for more details.