Hispanic Targeting
Reach 70% of the growing Hispanic market with relevant and compelling advertising.
 |
 |
 |
Language Preferences among U.S. Hispanics Online
 Source: comScore April 2010 With access to Spanish and English media, AudienceScience delivers targeted advertising to Hispanics in their language preference. |
||
 |
 |
 |
Growing Hispanic Online Population
Hispanic consumers are the fastest growing online population and one of the most open to marketers' messages. In 2009, Hispanics controlled $978 billion, about 9.1% of the total $10.7 trillion in US consumer spending power, according to the Selig Center for Economic Growth at the University of Georgia. An eMarketer study also revealed that the Hispanic market is more receptive to online advertising than non-Hispanics.
Opportunity Meets Experience – Targeting Technology with Scale
How can you engage and connect with this massive growing audience? With the AudienceScience Hispanic Targeting solution, advertisers can reach 70% of online Hispanic consumers, whether Spanish dominant, English dominant or bilingual, across a network of thousands of Spanish and English language Internet sites. In fact, AudienceScience reaches over 19 million unique Hispanic visitors a month. Our network, combined with the advanced targeting technology of The Audience Gateway provides both the scale and the audience platform for advertisers to reach Hispanic consumers with relevant messages at exactly the right moment.
Multiple Ways to Reach Your Audience
AudienceScience offers three solutions for targeting Hispanic consumers:
|
|
|
||||||
|
||||||||
|
|
|
AudienceScience offers a variety of targeting options including: audience, channel, day-part, demographic, retargeting, geographic and more.
|
|
|
| Did You Know? According to a March 2010 eMarketer report, Hispanic consumers like advertising! Hispanic respondents said they look to advertising to learn about new products and online, Hispanic Internet users are more responsive to banner ads and sponsored links! |
||
|
|
|
Our Hispanic Audience Targeting solution combines the capabilities of The Audience Gateway with our ability to reach Hispanics in their preferred language across our network of Spanish and English language media. We will optimise the campaign to reach your target audience by using a variety of targeting methods and data sources.
For example, an auto company wants to reach Spanish speaking or bilingual Hispanics who are in market for a car. AudienceScience will optimise campaign delivery and performance by delivering ads on English and Spanish language media using the following targeting data and sources: AudienceScience Auto Segments, Third Party Auto Data, Hispanic Audience Segment, Auto Channel targeting, Demographic data, Geo-targeting and more. With AudienceScience Hispanic Audience Targeting, advertisers need only describe their audience. AudienceScience will use its extensive media and audience data assets to optimise the campaign for the advertiser.
Don't see an audience that quite fits your needs? No problem. You are not limited to our standard audience segments. We will create custom Hispanic audiences to fit your specific needs.
Work with the Experts
Since 1999, AudienceScience has been leveraging technology to provide consumer insight, enabling advertisers and publishers universal access to understand and reach their key audiences. The Audience Gateway is an integrated audience platform for the collection and comprehension of people's interests and intent through their online and offline behaviours and activity. Online behaviours include the sites they visit, the articles they read, the searches they make, etc. This non-personally identifiable information is parsed and stored in massive data warehouses. These qualified people are then clustered into segments, creating exact audiences that can be reached anywhere online.
The Audience Gateway is the industry standard for audience targeting platforms that manages 2.4 billion behaviours per day and over 250 billion attributes at any given moment. This integrated audience platform enables you to truly engage an audience, leveraging the unique capabilities of digital advertising – therefore connecting with consumers and creating more effective and efficient campaigns.
Award Winning Customer Service
AudienceScience is with you every step of the way. Our award winning account team will work with you to review campaign objectives and determine which part of the advertisements should be personalised and what combination of data will deliver the best campaign.
Along with our 24/7 customer service, AudienceScience also provides powerful reporting designed to:
• Gauge campaign performance
• Improve efficiencies
• Discover new areas of opportunity
• Test targeting assumptions
• Refine creative execution
• Inform future media buys
Quality Data Guarantee
As industry leaders, we remain on the forefront of privacy and proper data management processes. You can trust your data with us. In fact, AudienceScience guarantees that our data meets exceptionally high quality standards and that your data is secure. We do this by ensuring that we adhere to the most stringent data practices and principles available. Learn More
To learn more about working with AudienceScience, contact us for more details.