Dynamic Creative
Increase Conversions with Real-Time, Dynamic Display Advertising
A recent study from JupiterResearch shows that online consumers abandon their shopping carts anywhere from 50% to 75% of the time, which equates to millions of dollars lost each year. This abandonment pattern extends across multiple industries including automotive, retail, travel, technology, finance, and many others. What if you could convert more of these interested consumers by delivering a compelling offer to them, at just the right moment? Now you can—with Audience Relevant Messaging (ARM).
Maximise the Value of Every Impression
A prospect spends significant time on your site reading about your product or service but leaves without converting. With ARM, you can target this person with a customised message or offer. Rather than let them price comparison shop on other sites, you can give them an offer that they can’t refuse—a personalised message based on their browsing and search behaviour, online and offline shopping history, demographics, geography, and more. AudienceScience offers the unique ability to combine browsing habits and re-targeting data with behavioural data in real-time, enabling you to deliver dynamically relevant messages to prospects both on and off your site—anywhere throughout the AudienceScience Network™.
Realize Unparalleled ROI from Your Display Advertising
Because ARM delivers, in essence, the right message to the consumer at the right time, it takes your display advertising to a whole new level, offering performance comparable to search advertising. You’re targeting consumers who have demonstrated an interest or even an intent to purchase your product with a dynamically relevant message. This increases interaction, clicks, and conversions among your target customers.
Enjoy Award-Winning Customer Service
AudienceScience is with you every step of the way. Our award winning account team will work with you to review campaign objectives and determine which part of the advertisements should be personalised and what combination of data will deliver the best campaign.
Simplify Online Ad Creation
No longer will you have to develop dozens of creatives for a single campaign. With ARM, you create simple templates that combine key offers and messaging with various design elements. ARM pulls from the database of your offers and display ad types to create a unique ad for an individual consumer at a given point in time. Not sure which creative is best? AudienceScience will work with you to determine which dynamic ad is best and our system will continually optimise and change the ad for optimal performance.
To learn more about working with AudienceScience, contact us for more details.