NEW YORK, NY – April 23, 2012 – AudienceScience®, a global digital marketing technology company, today announced that Germany’s largest publisher exchange, AdAudience, will implement the AudienceScience Gateway to offer more effective audience-based digital marketing. The AudienceScience Gateway allows the group to monitor its own information, define and engage with relevant audience segments and use this knowledge for managing targeted advertising campaigns.
Established in 2010, AdAudience is a collaborative effort by some of the European Union’s biggest sales houses (namely, G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus) to leverage their own data and ad inventory in order to build out a premium audience-buying proposition for agencies and advertisers. All four partners market parts of their inventory through AdAudience, giving AdAudience a reach of approximately 80 percent among all of Germany’s Internet users.
“Our goal is to expand AdAudience’s offering while simultaneously advancing the quality of our targeting. We will offer stand-alone solutions built on the AudienceScience technology platform, under the AdAudience brand,” says Stefan Krötz, CEO of AdAudience.
In advance of the launch of this partnership, AdAudience and AudiencesScience have assessed the available data to establish relevant audiences for marketers in order to ensure swift implementation and success.
“As AudienceScience continues to expand and offer our capabilities worldwide, this partnership with AdAudience undeniably positions us as the industry leader in the German market. Our dedication to the highest standards will help agencies and advertisers increase marketing ROI while streamlining the media planning process,” says Jeff Pullen, CEO of AudienceScience. “We’re very excited to be a preferred partner and work with AdAudience to help them continue to deliver successful marketing messages to their key customer segments within the European markets.”