LONDON—February 18, 2010—AudienceScience, a targeting technology company driving digital media efficiency, announces two new senior appointments to help drive its international growth.
In the UK Roger Williams has been appointed to the newly created position of Director of International Marketing. Based in the London office and reporting in to Marla Schimke Vice President of Marketing in the US, he is tasked with building greater education and awareness of AudienceScience’s brand and targeting solutions internationally.
Williams joins from Right Media (a Yahoo! company) where, as Director - International Marketing, he was responsible for launching the Right Media Exchange into the global market and building awareness for the exchange concept.
Prior to Right Media he was International Marketing Director at Abacus International where he was responsible for the company’s expansion in Europe and Asia. He was also Marketing Director at lifestyle data company Claritas UK (now Acxiom).
In the US, Denise Colella has joined as Chief Revenue Officer in their New York office. She will be responsible for all of AudienceScience’s revenue producing teams in the US and globally, and will play a vital role in the international development of the company’s industry leading integrated audience platform – The Audience Gateway™.
Colella is also formerly of Right Media, where, as Vice President, International, she was charged with the company’s global expansion strategy. Colella has wide international experience having worked in Europe, Asia and the US in senior roles for companies including Blackfoot, Abacus, and DoubleClick.
Jeff Hirsch, President and CEO at AudienceScience comments,” The international arena is a key priority for the business. The huge growth of the global online advertising market is driving demand for highly targeted, effective campaigns which we are best poised to deliver. We are therefore recruiting people like Denise and Roger with proven international experience to help us build internationally.”
“AudienceScience has very ambitious growth plans as precision targeting is becoming increasingly important globally. Its combination of technology, expertise and data is unrivalled in the market and having an opportunity to contribute to this expansion is very exciting” comments Williams.
These appointments follow on from a raft of recent recruits into the London office, including Ad Operations Manager Natalie Green from TMP Worldwide, Audience Targeting Manager Sarah Jackson from Adify, and European Account Manager Candice Odhams from WebsEdge.
blast! PR on behalf of AudienceScience