AudienceScience Appoints Paul Dahill from Amazon to Drive Growth of its UK Audience Targeting Network

AudienceScience Market Intelligence Reports on Current State of Audience Targeting

London—March 4, 2010—AudienceScience, a targeting technology company driving digital media success, announces the appointment this week of Paul Dahill as UK Sales Director for its recently launched (February 2010) AudienceScience Network.

Paul will be responsible for spearheading the growth of audience-driven targeting amongst media and digital agencies through the AudienceScience Network, the first of its kind in the UK market that leverages actionable online and offline data to deliver qualified online audience segments.

Based in AudienceScience’s London office Paul will report into Stuart Colman, Managing Director of European Operations. 

Paul was formerly Senior Sales Manager at Amazon where he was responsible for developing and securing agency deals for display advertising across its UK site. Prior to this he was at leading European display marketing sales house AdLINK Media where, as Head of Agency Sales he managed the UK sales team. In addition, he has also worked at JCDecaux and ZenithOptimedia.

Stuart Colman, Managing Director of European Operations, said: “Paul brings a wealth of experience in selling to media agencies, the last four years focusing in the online arena. This knowledge will be invaluable in helping us continue growing our audience network. Audience targeting is enabling advertisers to deliver on the ’right person at the right time’ promise and we look forward to helping the market realise the benefits it offers.” 

Paul Dahill, Sales Director for the AudienceScience Network, comments: “We are now seeing the emergence of audience targeting based on powerful anonymous data and AudienceScience is very much the leader in this field. Growing and developing the UK’s first audience targeting network is a great challenge that I’m relishing.”