New York—June 23, 2010—AudienceScience today announced the formal launch of two innovative programs, designed to offer customers and partners added confidence in the quality of data and audience segments. The Quality Data Guarantee program provides that all third party and internal data meets AudienceScience’s exceptionally high-quality standards regarding usage rights, choice, anonymity and security. The Audience Validation Reports leverage multiple third party data sources and proprietary AudienceScience data to evaluate an advertiser’s audience, determine their audience composition, and gain intelligence for campaign targeting.
The Quality Data Guarantee adheres to stringent NAI, IAB and FTC guidelines to provide advertisers, agencies and publishers confidence that the data collected and used by AudienceScience are in full compliance with privacy laws and industry leading standards. AudienceScience data is guaranteed to meet industry principles regarding notice of collection, uses of data collected, user’s choice to opt-out and refraining from collection or storage of personally identifiable information, and third party data providers are contractually required to the same high standards. In addition to the standards currently in place, AudienceScience is involved in the major conversations regarding enhancements for proper data gathering and use and the protection of consumer privacy, and updates its own policies and practices to reflect the evolution and new developments in the space. Importantly, the Quality Data Guarantee also provides assurances around the rights to use data from data providers, and guarantees around each partner’s data security.
The Audience Validation Reports give advertisers the ability to utilize a pre-campaign report that measures an advertiser’s audience around demographics, purchase propensity, and behavioral attributes in order to provide insight for audience targeting. This enables continuous campaign optimization and helps provide assurance of the accuracy of the AudienceScience audience segments being utilized. Quality data and accurate audience segments have proven to be the key to finding and engaging with relevant audiences online. AudienceScience uses this data to seamlessly integrate audience targeting platforms to drive real value through the amalgamation of quality data, technology and partnerships.“Data is at the core of every successful campaign and ensuring both quality and security of our data is top priority here,” said Jeff Hirsch, CEO of AudienceScience. “Marketers should not blindly trust that the data they are using has been gained in appropriate fashion and that their data providers are abiding by industry privacy standards; they need to be certain. AudienceScience prides itself on the integrity and accuracy of our data, and these offerings enable us to give them that certainty. Our goal is to have all data that is utilized in any campaign to have clear usage and privacy compliance”.