New York—May 12, 2010—AudienceScience, a targeting technology company driving digital marketing success, announced today the promotion of Scott Travis to Vice President Sales East. In this role, Travis is responsible for the management and oversight of all direct Eastern and Midwest US sales efforts and fostering the advancement of strategic advertiser and agency partnerships.
With over 12 years experience, Travis broke into the digital space as a sales manager at 24/7 Media. He was soon appointed as a national sales director at AOL Time Warner and later to sales manager at XM Satellite Radio. In 2007, Travis joined AudienceScience as a sales manager, where he was responsible for developing strategic advertiser and agency relationships on the East coast. An integral member of the company team, Travis quickly moved his way up and was previously promoted to director of East coast sales.
“The relationships Scott has established with many of our top clients has greatly contributed to the company’s success and continued growth,” said Denise Colella, chief revenue officer, AudienceScience. “Since joining our sales team more than three years ago, Scott has succeeded in helping advertisers understand how the right content, data and technology can improve a brand’s marketing results. Under his leadership, we are looking forward to the team excelling even further through his direct management.”
blast! PR on behalf of AudienceScience