New York–September 22, 2010–AudienceScience, an online advertising technology company driving digital marketing success, announced today that it has been named in DoubleVerify’s Trust Index as one of the top ten most compliant networks. This listing underscores AudienceScience’s commitment to the highest standard of quality publishers included in its industry leading Audience Gateway.
The DoubleVerify Trust Index is a report of industry compliance benchmarks that aims to help advertisers, agencies, publishers, networks and platforms evaluate the performance of online display advertising campaigns relative to industry norms. The Trust Index provides insight into compliance and brand safety in online advertising and is derived from a robust data set of metrics across campaigns witnessed by DoubleVerify utilizing a rigorous statistical methodology. The top ten networks were selected based on a number of compliance criteria including number of impressions verified for non-compliance as well as overall percentage of incidents of inappropriate content, out of inclusion, in exclusion, and international targeting.
AudienceScience, along with providing a superior class of data and the offering of the Quality Data Guarantee, is vigilant in their compliance with clients’ demands for the highest delivery criteria. “Marketers must be confident that their partners in their campaign efforts are delivering the best data and the most desired ad placement such that all components are of the highest integrity,” said Jeff Hirsch, CEO, AudienceScience. “Our technology and practices ensures this of our data and delivery, and the constant diligent monitoring of our network benefits from years of experience in doing so. It’s a great honor for us to be included in the Trust Index top ten and we are delighted to offer our clients and partners added confidence in our quality and compliance.”
To request a copy of the report, please visit: http://www.doubleverify.com/trust-index-1h-2010/