New York–November 2, 2010–AudienceScience®, a global online advertising technology company driving digital marketing success, today announced the U.S. launch of AudienceScience Connect™, the premier media transaction platform (MTP) enabling the end-to-end simplification of online media buying and selling. Powered by the leading data management and audience targeting platform, The Audience Gateway™, AudienceScience Connect pairs premium publishers who wish to optimize yield and maintain content quality with top-tier advertisers and agencies seeking to associate their brand with select publishers to dramatically increase conversion and overall advertising effectiveness.
Traditionally, publishers and advertisers have operated at a disadvantage because of the overall lack of control with third party media buying systems; limited insight into the quality and relevance of advertising or site content, and the inability to ensure the best pricing for their placements. This increasingly fragmented and crowded market has given rise to a demand for greater transparency and less complexity. Further, as brand marketers continue the rapid shift of budgets to online, they are demanding solutions to help them easily manage the buying process and reduce risk while measuring engagement. The AudienceScience Connect platform consolidates the valuable technologies around the buying and selling of media by enabling publishers, agencies and advertisers to build and nurture mutually beneficial relationships with unprecedented control and transparency linked to partner, placement and price.
“Inefficiencies in the marketplace have become a serious issue as more and more companies emerge to vie for a share in the proceeds from media buying,” said Jeff Hirsch, CEO, AudienceScience. “Each company promises to facilitate the process in some way when what they’re really doing is creating yet another obstacle in the communication between advertisers and publishers. Our new premier media transaction platform (MTP), AudienceScience Connect revolutionizes the ecosystem by removing those obstacles and enabling a direct and transparent relationship between publishers and advertisers.”
AudienceScience Connect has already enjoyed success as an established and market tested, media transaction platform (MTP) in Europe. Germany’s largest independent online agency, pilot 1/0 has effectively leveraged the AudienceScience Connect platform to gain insight into ad placements. pilot 1/0 has been utilizing the platform as part of their pilot display optimizer (PDO) solution for a host of premium German online advertisers. “Most of our clients want to ensure that their brands are only associated with appropriate, relevant content, but brand protection is not always guaranteed on many third party buying platforms,” said Jens Jokschat, managing director, pilot 1/0. “AudienceScience Connect has given us the necessary insight into the placement of our clients’ ads to offer them the assurance that their messages will always coincide with quality content on top sites.”
Unister Media of Germany has recently partnered with AudienceScience to leverage the Connect platform as well. “We have been able to easily leverage AudienceScience Connect and we look forward to offering our agency and advertiser clients unprecedented visibility into their publisher partners, as well as the ability to control and optimize their campaigns’ effectiveness and return,” said Christian Schmidt, managing director, Unister Media.
Also currently establishing successes with the technology is Germany based Vertical Network Media. Since the dmexco fair in September, they have been using the AudienceScience Connect platform to enrich their verticals with behavior segments and predictive socio-demographic data.