First Solution to Give Advertisers Control of Messaging to Audiences On and Off Their Web Sites
New York—September 30, 2008— Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced the launch of its new Behavioral Targeting Solution for Advertisers, which is specifically designed to meet the explicit needs of advertisers and agencies. This highly advanced technology empowers advertisers to gain insight into their customers and immediately act on that data, discovering and then targeting their audience with the right message at the right time and place.
Advertisers have access to a wealth of user data; however, they need a simple, scalable, flexible and secure way to collect, organize and utilize that data. The solution leverages Revenue Science's behavioral engine to create sophisticated consumer behavior profiles, then uses this data to deliver relevant messaging across the Revenue Science Targeting Marketplace which consists of over 10,000 websites. Advertisers may also tap into aggregated data Revenue Science has gleaned from multiple sources to create even more robust audience segments. They can also readily build their own private networks with synergistic advertisers in a secure and exclusive environment.
For over five years, Revenue Science has been providing innovative behavioral targeting solutions for hundreds of premium publishers. Now they are also enabling advertisers with the ability to discover insights into what their users have been doing on other sites, going beyond simple targeting to create even more accurate, effective segments. This rich behavior profile information helps them identify prospective customers that are similar to their existing customer base and reach out to them with appropriate messaging for each stage of the sales cycle.
Agencies also benefit by using this solution, easily gaining the ability to provide sophisticated audience collection for their clients, enabling highly targeted advertising campaigns. In this single platform, agencies can collect, extract and segment user behaviors, launch and optimize campaigns. They can also leverage the solution to develop and create private networks for their clients.
"Behavioral targeting, to date, has successfully taken advantage of publisher side data and we have been providing behavioral targeting solutions to the world's leading publishers for over five years. Feedback from the market called for a channel to collect and utilize advertiser side behaviors to provide a comprehensive method for reaching the right people, in the right place, at the right time. This solution was designed to leverage our leading targeting technology to provide the best of breed solution," said Jeff Hirsch, CEO of Revenue Science. "With this solution, advertisers are in control of their own data and, combined with external data when appropriate, they can deliver the most interesting ads to their audience that turn prospects into buyers."