The client's goals were to drive demand for the new pen, improve brand awareness and gain maximum exposure during the new product launch.
The Results: The campaign not only drove traffic to the Web site, but also increased sales. In fact, over just a two month period the client received an ROI of over 264 percent. Additionally, in three months AudienceScience delivered 22 percent of all click through traffic, which accounted for 70 percent of all online sales from display advertising. Thus proving that behavioral targeting helps drive audiences who not only have an interest, but also an intent to purchase.
ESPN, via its agency, agenda21, wished to test audience targeting in driving subscriptions for its Premier League and Aviva Premiership Rugby match packages
The Results: Over the course of the six week campaign, the advanced audience targeting drove 1,263 conversions, in addition to the branding impact of the advertising. As a new test channel, audience targeting was found to out-perform the contextual placements that were alongside AudienceScience on the plan, and achieve a strong overall CPA performance.
Financial Times’ FT.com employed audience targeting in an online campaign for NTT DoCoMo, with positive results.
The Results: The audience targeting portion of the campaign generated significantly better results than run-of-site ads. Awareness increased as much as 193 percent in behaviorally targeted audiences compared to run-of-site audiences, and positive brand perceptions as much as 83 percent.
An international oil manufacturer used audience targeting on Guardian.co.uk to help educate consumers about how to reduce CO2 emissions.
The Results: Not only was audience targeting advertising found to be more effective than run of site at reaching citizens who are "very concerned" about the impact of vehicle CO2 transmissions on the environment, but conversions were much higher as well.
The client wanted to drive traffic and increase registration for their $20 rebate coupon and their find a doctor Web site function.
The Results: AudienceScience drove significant improvements in impression volume and increased actions taken by targeted users. The campaign delivered a cost per sign up that was 83 percent lower than the previous campaign average.
SKECHERS a global retailer of award-winning lifestyle footwear for men, women, and children, sought to maximize return on its advertising spend for its retail website by specifically targeting lost conversions.
The Results: SKECHERS saw compelling results from its audience targeting campaign with AudienceScience. Their return on ad spend was 827 percent over the course of the campaign.
Industry leading home furnishing retailer gains new audience intelligence leveraging AudienceScience® Gateway and receives exceptional ROI benefits.
The Results: Throughout the 16 week campaign, total ROI, in terms of total media cost over total revenue generated, improved by 160 percent! Also, the custom audience segments created with Audience Gateway for Advertisers outperformed standard site re-targeting for the life of the campaign by 185 percent.
A leading interactive advertising agency looked to implement an advertising program that would increase a nationwide bridal retailer's conversion rate and drive visitors back to the site, creating a second chance for sales.
The Results:In a single month the re-targeting delivered more than 40,000 people back to the retailer's site and achieved an astounding conversion rate of 15 percent—with a one-day conversion rate high of 33 percent.
eBridge Marketing Solutions used AudienceScience Search Re-Targeting™ to improve its clients' search marketing campaigns.
The Results: eBridge has seen a nearly 40 percent reduction in CPA for these advertisers, helping clients extend their search dollars. The results were so impressive that 100 percent of participating advertisers renewed the program, and eBridge expanded program adoption among other clients.
An agency representing one of the largest and most successful lodging franchisors selected audience targeting leader AudienceScience to help them increase hotel bookings and boost revenue.
The Results: The campaign delivered an astonishing 70,000 conversions! In addition, AudienceScience met the agency's cost goals by achieving a return on investment (ROI) of 72 percent above the campaign average and delivering a cost per booking of 50 percent lower than the campaign average. In fact, AudienceScience delivered 25 percent of all campaign bookings. The hotel chain saw an amazing increase in booked hotel rooms and the agency couldn't be more satisfied with the results.
American Airlines used AudienceScience targeting to reach a greater percentage of their key target audience.
The Results: The overall campaign audience composition of business travelers was improved by 115%. The brand-metric scores for targeted business travelers increased as much as 218%. And the campaign was 43% less expensive when targeting heavy business travelers.
