Testimonials
Advertiser/Agency Testimonials
"AudienceScience has exceeded our expectations in terms of expertise, communication and customer service. For many years AudienceScience has been helping us to drive additional revenue to our business. AudienceScience Syndication provides the segments insights we need to execute our advertisers' campaigns very efficiently and effectively."
Tim Hussain
Head of Platform Development & Partnerships – Sky Media
"Advertisers who took part in the Search Re-Targeting™ program saw cost per acquisition drop by almost 40 percent. AudienceScience gave us a compelling new offering to recommend to clients as part of an integrated search media plan. Our clients are really interested once they see how effective the program is at maximizing dollars spent on paid search."
Hartland Ross
President and CEO, eBridge Marketing Solutions
"AudienceScience has been incredibly innovative, and responded to the growing needs of publishers and marketers everywhere who wish to increase the relevance of their messaging. By scoping its solution across its marketplace, AudienceScience has come to the rescue of publishers like ourselves looking to enhance our offerings."
Lorraine Ross
Vice President of Advertising Sales, Gannett Digital Media Network
"With the larger, quality audience and precise targeting capability that Dow Jones Online now offers, we have increased both the efficiency and effectiveness of our communication with key business decision-makers."
Todd Forsythe
Vice President of Marketing, Oracle
"This is the type of forward-looking step that we have come to expect from The Guardian, and it shows that they truly understand what advertisers want. Audience targeting opens up an entirely new world of possibilities for our clients to establish a closer relationship with a more receptive audience and see a positive change in the return on their advertising investment."
Alex Jeffries
Media and Planning Director, Profero
"AudienceScience is a leader in understanding consumer media behaviours and translating the insights into action. Naturally I'm thrilled to align with this organization. They demonstrate the kind of advanced thinking that will make passion-based targeting-an SMG priority-more powerful and measurable, which is a great advantage for our clients. We share a belief that the best way to target consumers is through the media they actually consume-a philosophy that not only holds the key to Internet advertising, but advertising across all forms of digital media."
Rishad Tobaccowala
Chief Innovation Officer, Publicis Groupe Media
"Industry leadership and innovation have always been the hallmarks of Singapore Airlines. Toward this end, we have found the Online Journal's e-advertising capabilities to be cutting-edge in all respects, allowing SIA to speak directly to our target market in a clean, uncluttered environment. AudienceScience has provided SIA with precision targeting logic to maximize the impact of our message and to ensure that it reaches the most appropriate audience, resulting in greatly reduced advertising waste."
Kenneth Bright
Vice President of Marketing – NA, Singapore Airlines
"The combination of Interest-Based Targeting, the power of the combined Dow Jones brands, plus the ability to target a desirable audience makes this a compelling and smart advertising buy. Oracle's advertising campaign will focus on positioning it as a thought are based on subscribers who are defined as "technology enthusiasts"-those who visit the technology sections and/or read stories about technology across Dow Jones Online."
Andrew Swinand
SVP/Group Client Leader, Starcom Worldwide
(Oracle's media planning and buying agency)
"Audience targeting is a tremendous tool that we've only scratched the surface of, but for it to grow, we must be able to measure exactly what audience targeting promises: the quality of the audience reached. The agreement between AudienceScience and Nielsen//NetRatings provides an additional layer of transparency that helps prove the value of the audience, and can be integrated into the planning process."
Alan Schanzer
Managing Partner, MEC Interaction
Publisher Testimonials
"BBC Worldwide leverages the technology that AudienceScience provides to define online audience segments globally with the aim of improving the targeting of its own display advertising."
BBC Worldwide
"We've been using AudienceScience's targeting technology for many years, but have come a long way since the days of basic channel retargeting. Our clients now have access to sophisticated audience segments, built from a combination of strongly defined on-site behaviour and our own unique user data, which means we can now deliver almost any requested audience. We target users across all our inventory, which increases audience reach, but also creates value for clients by reducing wastage. Through understanding our data and using the right technology partner, we've been able to create a market-leading audience offering."
Tim Gentry
Revenue Director, Guardian Unlimited
"We are very happy to announce that with AudienceScience we've found the perfect partner to launch behavioural targeting. We are also very proud to be the first Austrian company having the privilege to work with the industry's leader AudienceScience."
"What impressed us about this technology is the way the data is collected and analysed. With AudienceScience's solution publishers and advertisers can build profiles and segments. It is the extensive experience and expertise derived from working closely with global clients that helps create these online advertising tools. Furthermore, AudienceScience' know-how in working with other publishing houses is a particular point of interest for us. It will enable us to better understand behavioural consumer data around our websites as well as identify challenges and chances of our online advertising industry through these insights."
Georg Nimeh
Chief Digital Officer, Kurier.at
"Traditionally we have been offering keyword targeting that only allowed us to target on the detailed pages which didn't have much traffic. By using the AudienceScience targeting and data management platform we can now anonymously profile the user and target them throughout the site. Ninety-five per cent of the traffic on TVGuide.co.uk is on our homepage, so having the ability to understand and profile our users enables us to really identify their behavior and create relevant target groups that are attractive to advertisers. By offering more precise audience targeting, we are able to appeal to a much wider range of advertisers as well as deliver more relevant campaigns to our users."
Chetan Damani
Co-Founder and Director, TVGuide.co.uk
"Incorporating audience targeting will help ensure we deliver greater value to our advertisers by giving them more sophisticated and immediate ways of reaching their key audiences. We believe AudienceScience is the right partner to make this a reality for Gumtree.com based on their product offering, technology and experience in this arena."
Murray Phillipson
Strategic Commercial Business Manager, Gumtree.com
"Over the past few years we have grown to 25 digital properties across varying vertical markets and demographics and are now one of the top networks in the publishing industry. Our team recognizes that the evolution of digital revolves around understanding and utilizing all of the data we collect. Our on-site inventory powered by AudienceScience’s integrated audience platform is helping us better understand our audience and enables us to create targeted, actionable opportunities for our advertisers."
Kristine Welker
Vice President of Sales and Marketing, Hearst Magazines Digital Media
"Audience targeting with AudienceScience will create more value for our run-of-network inventory and ensures we create high-value segments that are not linked to channels. In turn, advertisers can now target their audiences increasingly effectively. AudienceScience is the leader in the space and has considerable experience thanks to their work in the U.S. I am delighted to be able to offer this service to our clients."
Mark Milner
Chief Operations Officer, Associated Northcliffe Digital
"AudienceScience is the long-acknowledged leader in audience targeting for automotive media, and our new relationship will enable www.CarandDriver.com to expand our online inventory and to more importantly give advertisers multiple ways to reach consumers whom we know have interest in specific products. We chose AudienceScience because they have the most sophisticated targeting capability available. We will have the ability to segment audiences not just by vehicle make and model, but now by specific visitor behaviour."
Jim Keplesky
VP Interactive Sales, Car and Driver
"We're thrilled to partner with AudienceScience because their platform provides advanced retargeting for marketers and relevant ads tailored to consumers' interests. AdTarget customers will literally be able to syndicate their site activity data to AudienceScience through a simple drag-and-drop action, and will reap the immediate benefits of targeted display campaigns."
John Squire
Chief Strategy Officer, Coremetrics
"We're very excited to announce our partnership with AudienceScience to strengthen our digital media presence. Advertisers have always relied on Dennis Publishing to deliver quality audiences through our strong portfolio of digital properties, now they can also ensure marketing budgets are being spent as efficiently as possible with our audience targeting offering through AudienceScience"
Pete Wootton
Managing Director, Dennis Publishing
"We are very pleased to work with AudienceScience to bring this new category of advertising to Japan. Audience targeting represents a growing percentage of all online advertising in the United States and we strongly believe that audience targeting will be a fast-growing trend for Internet advertising in the Japanese market in 2006 as publishers seek to increase sales and to enhance the value of their sites."
Hirotake Yajima
President and CEO, Digital Advertising Consortium
"We are excited to have another great solution to offer our advertising clients who are looking to develop an even deeper relationship with our highly coveted male, 18-34 year old consumer. Working with AudienceScience's audience targeting product will further allow us to provide yet another customized targeting solution for our advertisers."
Steven Rosenblatt
National Advertising Director, Dennis Digital
"Our site regularly sells out ad inventory in its golf and motor-sports categories. We plan to use the (AudienceScience) technology to let advertisers target readers in those sections when they are elsewhere on the site, and to charge more accordingly. This is a way we can create additional inventory in two oversold, inventory-depleted areas."
Tristan Leaver
Head of Business Development, Guardian Unlimited
"The Guardian has always been at the forefront of digital media and partnering with a global technology leader like AudienceScience is an important step in maintaining our leadership position. The ability to place relevant ads based on who a person is and what they have done, not just the page they are on, delivers tremendous value to our advertisers, increasing cost efficiency and reducing waste."
Adam Freeman
Deputy Ad Director, Guardian Unlimited
"We are delighted to be the first publisher in the Irish market to offer this solution to our advertisers, it is important to us to listen to demands from our key advertisers and provide them with solutions that help them deliver quality campaigns to the right target audience. It is more important then ever to ensure measurable and cost effective results."
Eileen Ruddy
Group Online Sales Director, Independent Digital
"This truly takes online targeting to a whole new level and exponentially increases the results generated by our client's interactive advertising campaign. AudienceScience gives Internet Broadcasting the ability to micro-target food enthusiasts with specific attention to local traffic reports."
Adam Gordon
Vice President of National Ad Sales, Internet Broadcasting
"The growth of online automotive ad dollars has increased requests from marketers for new, cost-effective ways to reach our high-quality automotive audience and AudienceScience gives us a powerful new capability to meet that demand. We met with several potential audience targeting partners and AudienceScience emerged as the clear choice due to the company's superior technology and its smart, experienced people who demonstrated a real understanding of our specific needs."
Mitch Lowe
CEO, Jumpstart Automotive Media
"AudienceScience has been great to work with, from initial pitch to implementation to ongoing management. Our account manager is great. He is always available, prompt, and easy to work with. I would recommend them without issue."
Melissa S. Chapman
Director of Web Services, Kelley Blue Book
"Working with AudienceScience makes us the first in the online automotive category to offer audience targeting which will allow our advertisers to reach their premium markets. We are impressed by AudienceScience's vision for online advertising and the untapped opportunity audience targeting holds for us and our advertising partners."
Robin Cooper
VP of Advertising & Business Development, Kelley Blue Book
"NIKKEI.net has always strived to be the most valuable online media for both users and advertisers, and today we continue that by launching a audience targeting program to enable advertising that matches our users' interests. Installing this revolutionary new technology will add significant value for NIKKEI.net."
Noboru Yoshioka
Executive Officer & General Manager, Electronic Media Bureau for NIKKEI.net
"AudienceScience's service and technology gives us the ability to identify and target more of our highest value inventory for advertisers. We are thrilled to be able to use this to create more value for them and others."
Walker Jacobs
Vice President of Media Sales, Reuters
"Incorporating audience targeting will help us deliver greater value to our advertisers and we believe AudienceScience is the right partner to make this happen."
Scott Engler
Director of Global Advertising Sales, Shopping.com
"AudienceScience's technology will let our advertisers deliver their campaigns directly to specific segments of our 6.4m unique users-no matter what part of the site they are on."
Ken Breen
Print and Online Sales Director, Telegraph.co.uk
"We selected AudienceScience because of its ability to deliver its sophisticated technology and services to our U.S. Hispanic business as well as throughout our extensive network of 19 country sites in Latin America, the Caribbean, and Spain. Audience targeting has hit its stride as a solid option for marketers and we are excited to include this within our suite of services."
Fernando Rodriguez
CEO, Terra
"The addition of AudienceScience's audience targeting services to our advertising options lets our advertisers reach a specific segment of our audience with their message, enhancing awareness and driving acquisition."
Tom O'Regan
Vice President of Advertising Sales, TheStreet.com
"Throughout 2005, Univision.com had more advertisers than any other Spanish-language Web site and we are always looking for new ways to help these advertisers reach their target audiences. AudienceScience's industry-leading audience targeting technology and service will bring major benefits to our advertisers, by expanding the amount of valuable inventory available and enabling the precision delivery of campaigns to a variety of large, high-quality consumer audiences."
Javier Saralegui
President, Univision
"Audience targeting will allow our advertisers to reach their target audience in a highly measurable way based on how our users actually experience the site. This takes full advantage of the fact that the Web is an addressable medium, which is especially relevant for reaching consumers effectively."
Caroline Little
CEO and Publisher, Washingtonpost.Newsweek
"Because of WhitePages.com's high reach to active online consumers, we can offer significant behavioural- and geo-targeted inventory that can play an important role in an advertiser's overall campaign strategy-whether branding, direct response, or both."
Susie Kang
Senior Vice President, WhitePages.com
Industry Expert Testimonials
"Almost 50 percent of respondents to a 2004 JupiterResearch executive survey said audience targeting was the best use of ad dollars in the future."
Gary Stein
Former Senior Analyst, JupiterResearch
To learn more about working with AudienceScience, contact us for more details.