NEW YORK (February 8, 2005) — Revenue Science, the leading provider of highly-qualified online audiences to over 80 percent of all brand advertisers, today announced that it will provide its best-in-class behavioral targeting services to Internet Broadcasting Systems, Inc. (IBS), the company leading the convergence of local television and the Internet. The agreement will enable IBS to sell behaviorally targeted advertising across the network of local news sites it owns and operates in partnership with NBC, Hearst-Argyle Television, Post-Newsweek Stations, Cox Television, McGraw-Hill Broadcasting and other high-quality broadcasters.
IBS is the number one local news provider on the Web, reaching more news viewers than any other local media publisher as ranked by Nielsen//NetRatings. With 72 distinct sites operating in 57 markets, including 10 of the top 10, 22 of the top 25, and 41 of the top 50 U.S. Nielsen markets, IBS delivers a large, unduplicated audience from across the country. The IBS network produces and hosts more than 8,000 campaigns each year.
Revenue Science's analysis of billions of user behaviors-including search, registration, page views, and frequency and timing of site visits- will help IBS find, evaluate and deliver targeted audience segments for advertisers while completely protecting Web users' privacy.
"Through our new agreement with Revenue Science, brand advertisers will be able to leverage the power of our broadcast station web sites that deliver a hard to reach at work audience" said Adam Gordon, Vice President of National Advertising Sales, IBS. "Our partnership with Revenue Science will help deliver the most qualified audience to our advertisers, and the most relevant products and services to our viewers."
"We are excited to partner with IBS," said Bill Gossman, president and CEO of Revenue Science. "Like Revenue Science, IBS understands and is focused on helping premium media brands and Fortune 1000 advertisers maximize the effectiveness of their online ad spending as the Internet continues to play a growing role in lives of consumers."
Internet Broadcasting Systems, Inc. is the Web's #1 local news provider, operating local news and information sites with over 60 leading TV stations. IBS reaches all Top 10 US markets and 22 of the Top 25 markets, combining all television stations owned by NBC, Hearst, Cox, Washington Post Company, McGraw-Hill, and others. These top broadcasters use IBS web sites to serve their viewers trusted local news and information online. IBS provides advertisers a large, unduplicated, and highly attractive audience, primarily at-work. Since launching its first site in 1996, IBS has been recognized for excellence in online journalism by major organizations including the National Press Club, Associated Press, and the RTNDA. Most recently IBS was recognized with four Murrow awards for journalistic excellence. IBS is headquartered in Minneapolis and New York City.