Revenue Science Enters UK Market with Associate New Media
Network of Sites Includes The Daily Mail Online, This Is London, This Is Money, and This Is Travel
NEW YORK (April 28, 2005) — Revenue Science, Inc., the global standard in behavioral targeting, announced today that Associated New Media (ANM), the digital publishing division of Associated Newspapers Ltd, has selected the company to provide its advertisers with behavioral targeting opportunities across its network of sites which include the Daily Mail online, This is London, This is Money and This is Travel.
"This is great news for us and for our advertisers," said Mark Milner, COO of ANM. "It will create more value for our run of network inventory and ensures we create high-value segments that are not linked to channels. In turn, advertisers can now target their audiences increasingly effectively."
"We have seen several providers of behavioural targeting solutions, which is a fast growing market," he continued. "Revenue Science is the leader in the space and has considerable experience thanks to their work in the U.S. I am delighted to be able to offer this service to our clients."
Revenue Science's on-demand technology will analyze billions of user behaviors—including registration, search, page views, frequency, and timing of site visits—enabling ANM to deliver targeted audience segments to advertisers from among its readers while protecting their privacy and creating a more relevant online experience for them.
"Through our work in the U.S. with companies such as FT.com and Reuters.com, we were familiar with the UK market and its potential for implementing behavioural targeting," said Nick Johnson, Senior Vice President and General Manager of Account Strategy of Revenue Science. "We are delighted to be working with ANM as our first true UK client and believe that this service will truly benefit their advertisers."
About Associated New Media
Associated New Media (ANM) is the digital publishing division of Associated Newspapers Ltd, one of Britain's premier national newspaper groups, which publishes the Daily Mail, The Mail on Sunday, Evening Standard and Metro. Launched in 1995, ANM publishes some of the UK's most successful new media resources and services. For more information visit www.anm.co.uk.