Growing Online Audiences Provide Advertisers with More Reach and the Ability to Target Audiences on Online TV Sites
New York—July 14, 2009— AudienceScience (formerly Revenue Science) announced today that it has partnered with Hulu, an online video service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites — all for free, anytime in the U.S., to behaviorally target pure play video ads, a first for the online advertising industry. AudienceScience’s sophisticated behavioral targeting technology enables the company to improve its user experience by making the ads shown more relevant to each viewer, as well as offer its advertisers a higher level of engagement and return.
“Behavioral targeting has seen proven success in the realm of display advertising, and with the rise of compelling video ads and online TV viewership, applying the same advanced targeting technique to this channel has exciting potential,” said Jeff Hirsch, president and CEO of AudienceScience. “Our ability to find the most accurate and targeted audiences combined with Hulu’s top-quality content and reach makes this an ideal partnership to deliver relevant, compelling messages to consumers, building brand affinity and driving revenue for advertisers.”According to a recent survey from audience tracker Integrated Media Measurements Inc., 20 percent of primetime TV-watchers viewed some TV shows online. Hulu’s monthly viewership topped over 40 million users this past April and continues to climb. Viewers become emotionally engaged with TV, and as such, there is opportunity to reach them on that emotional, personal level with online video ads and content. Behavioral targeting offers the same personal connection between brands and consumers online. This partnership presents tremendous opportunity for advertisers to broaden their reach online and maximize their limited online ad budget.
Kim van Haeften, Loudmouth PR
Tel: 07760 177699