Dennis Publishing Uses AudienceScience For On-Site Audience Targeting Technology

London—November 18, 2009—AudienceScience (formerly Revenue Science) announced today that it has partnered with UK-based Dennis Publishing, one of the world's leading and fastest growing independently owned media companies with brands including The Week, Auto Express, PC Pro and Men's Fitness. Dennis Publishing was founded in 1974 as a traditional print publisher and has since developed into a multi-platform content provider.

Dennis Publishing has harnessed the sophisticated AudienceScience audience targeting technology to boost online revenue and their advanced on-site audience targeting technology strengthens Dennis Publishing by enabling the company to present more relevant, tailored ads to each reader.

"We're very excited to announce our partnership with AudienceScience to strengthen our digital media presence," said Pete Wootton, Managing Director of Dennis Publishing. "Advertisers have always relied on Dennis Publishing to deliver quality audiences through our strong portfolio of digital properties, now they can also ensure marketing budgets are being spent as efficiently as possible with our audience targeting offering through AudienceScience"