Gumtree.com to adopt AudienceScience’s Integrated Audience Targeting Platform
London–9 November, 2010– AudienceScience, a targeting technology company driving digital marketing success, has announced that the UK’s number one online classified site, Gumtree.com, will be implementing its data management and audience targeting platform, The Audience Gateway™, in order to deliver greater precision and relevance to its advertisers.
Gumtree.com is an online local noticeboard with 13.7 million visits per month, helping to connect people across the UK to buy, sell, find or swap anything from cars, jobs, property to day-to-day stuff and services in their neighbourhoods.
Having traditionally targeted advertising on the site through context and geography, Gumtree.com, which has recently seen a 65% rise in online trading, will be using The Audience Gateway™ to enhance their ability to identify users and their behaviour and create relevant target groups that are attractive to advertisers.
According to Murray Phillipson, Strategic Commercial Business Manager, Gumtree.com: “Incorporating audience targeting will help ensure we deliver greater value to our advertisers by giving them more sophisticated and immediate ways of reaching their key audiences. We believe AudienceScience is the right partner to make this a reality for Gumtree.com based on their product offering, technology and experience in this arena.”
Stuart Colman, Managing Director UK, AudienceScience comments: “Through our years of experience working with key publishers like Gumtree.com we have proven that our technology is about understanding audiences, and finding and employing the specific information that makes targeting relevant. By leveraging the leading data management and audience targeting platform, Gumtree.com will be able to boost online revenue and deliver more relevant, tailored information to each user. We are proud to be associated with such a thriving online community and business.”
About Audience Science:
AudienceScience provides an integrated data management and audience targeting platform, enabling universal access to audiences. With 270 billion data insights daily into over 386 million people worldwide, this industry leading technology, The Audience Gateway, drives digital marketing success by empowering marketers with the intelligence and control to execute effective global campaigns. Strengthening AudienceScience's global presence are the 2010 acquisitions of Europe-based targeting leader wunderloop and Hispanic audience targeting innovator Consorte Media. Since 2003, AudienceScience has delivered over 100,000 targeted campaigns for clients including Financial Times, Haymarket Consumer Media, New York Times Digital, News Corp and News International, Nikkei.com, Orange, Telecom Italia, Virgin Media and Wall Street Journal Digital. For more information, please visit www.AudienceScience.co.uk
About Gumtree.com
Gumtree.com is the UK’s no.1 classifieds website. With a presence in 48 cities across the UK and eight times more visits than its closest competitor, Gumtree.com is the leading website for jobs and flat shares and number 2 for cars*.
Gumtree.com is like a local noticeboard, helping to connect 13.7 million people across the UK to buy, sell, find or swap anything from cars, jobs, property to day-to-day stuff and services in their neighbourhoods. Visit www.gumtree.com
Some fast facts
- Number 1 classified site (8 times more visits than closest competitor, VivaStreet)*
- Number 1 site for jobs visits*
- Number 1 site for flat share visits*
- Largest number of private motors ads
- 34,000 new ads a day
- 250,000 new ads a week
- 1 million new ads a month
- 2 million ads live on the site at any one time
- 400 million page impressions every month
- 13.7 million visits a month
- 72 million minutes spent on the website each month
For more information or case studies please contact the Gumtree.com press office at 3 Monkeys Communications on 020 7009 3109 or email hellogumtree@3-monkeys.co.uk