Sift Media Appoints AudienceScience to Drive Advanced Online Audience Targeting

London–25 October, 2010– AudienceScience, a global online advertising technology company driving digital marketing success, announces that leading UK online B2B publisher, Sift Media, has adopted its integrated data management and audience targeting platform, The AudienceScience Gateway, to deliver advanced targeting solutions across its portfolio of sites that include AccountingWEB.co.uk, PublicTechnology.net and MyCustomer.com.

The company has over 500,000 business professionals using its leading titles every month and is adopting AudienceScience’s targeting platform, The Audience Gateway, to help drive the commercial success of its brands and give its advertisers more sophisticated ways to define and reach their key audiences.

Until now, Sift Media has offered agencies and advertisers selected targeting criteria based on location, job role and previous browsing history. Now, using AudienceScience, it will be offering a whole suite of targeting options that includes extensive user behaviour; frequency, search terms and registration data for example.

Joe Vallender, Head of Technology at Sift Media comments, “The whole concept of online targeting is changing fast and we are keen to break new ground. Working with AudienceScience means we can offer our advertisers sophisticated and effective targeting while delivering to our readers more relevant advertising.

Sift Media selected AudienceScience based on its advanced technology, track record and established client rosta. Other publishers already signed to AudienceScience include Financial Times, News International, Virgin Media and Hachette Fillipacchi. Stuart Colman, Managing Director UK said, “We’re delighted to be working with Sift Media and look forward to helping them leverage the potential of their media assets. B2B marketers are beginning to realise the benefits audience targeting can bring their businesses and Sift Media will be at the forefront of this in its marketplace”.