AudienceScience Partners with DoubleVerify to Ensure Brand-Safe, Privacy Compliant Ads
DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, and AudienceScience, the largest audience aggregator in the world, have announced a global partnership to offer verified and compliant online ads to AudienceScience advertisers. AudienceScience’s Audience Delivery System, a comprehensive global media solution comprising the AudienceScience Gateway and AudienceScience Connect, will integrate with DoubleVerify’s BrandAssure solution for online media verification.
Looking to further its vigilant efforts to ensure trust, compliance and accountability to the industry, and provide superior performance for clients, AudienceScience conducted a rigorous vetting process to select DoubleVerify as a preferred partner. DoubleVerify was chosen for its solution that seamlessly integrates media verification and Online Behavioral Advertising (OBA) compliance with both the IAB Europe’s European Framework for Online Behavioural Advertising and the DAA’s Self-Regulatory Program in the US. This is in keeping with AudienceScience’s Quality Data Guarantee and its insistence on the strictest privacy compliance measures in the industry.
“Through our partnership with DoubleVerify, our clients across the globe have yet another reason to trust that their brands are in the right hands with AudienceScience,” said Jeff Hirsch, president of AudienceScience. “Our advanced technology and superior data ensure campaigns are targeted to the right audience and adhere to the self-regulation programmes in Europe and the US. Our partnership with DoubleVerify will only heighten the integrity of the already quality campaigns we’re running for the biggest advertisers in the world.”
DoubleVerify’s verification technology, which is applied to more than 35 billion online ad impressions per month, continuously monitors the complex digital advertising ecosystem to ensure that ads appear where and how advertisers paid for them to appear. Its OBA compliance solution protects consumer privacy and boosts advertising accountability through the enhanced notice icon in online advertisements and on web pages where data is collected and used for behavioural advertising. The icon informs consumers of the nature of ads and opt-out choices.
“Transparency and accountability are increasingly important in online advertising. Campaign tracking is now more complex as agencies, ad networks and DSPs run ads in mass quantities. Furthermore, self-regulation in Europe and the US is now a mandate from the industry and government regulators. Third-party media verification and consumer disclosure through the enhanced notice icon are positive steps towards building trust all around with the consumer and with the companies working in the ecosystem,” said Oren Netzer, Co-Founder and Chief Executive Officer of DoubleVerify. “We’re thrilled to have an early innovator and industry leader like AudienceScience as a media partner and look forward to providing our services to their advertisers and agency partners.”