Travora Partners with AudienceScience® to Drive Global Targeting Success
Top tier publishers include Rand McNally and Let’s Go
NEW YORK–October 28, 2011–AudienceScience®, a global advertising technology company, today announced that Travora, the leading and largest vertical media company in travel, has selected the AudienceScience Gateway data management platform (DMP) to enable its targeting campaigns worldwide.
The AudienceScience Gateway provides a greater ability to collect and aggregate huge volumes of data from disparate sources, while maintaining stringent privacy standards. Providing the Travora access to 300+ billion events taking place online on any given day equips them with unparalleled insight into their 35 million worldwide unique users on their top tier Web sites that include: Rand McNally, Let's Go, Not For Tourists, Vayama, Viator, HomeAway UK and almost 300 other travel sites.
“The AudienceScience platform will further expand our ability to understand and deliver critical consumer insights from one of the world’s largest travel audiences across the web. The power to deliver the right audience for our partners will enable effective marketing programs and amplify ROI,” said Dana Hayes, Chief Revenue Officer at Travora.
“With 300 exclusive web sites and 35MM uniques worldwide, we will target the right consumers at the right time throughout the travel lifecycle (including the dreaming, researching, shopping, booking and sharing phases). AudienceScience Gateway will enable us to exceed our marketer’s expectations with a reliable data management platform and a stellar team supporting us,” added Aurora Santin, director of product management at Travora.
The AudienceScience Gateway benefits from the company’s decade-long foundation of experience, insight and innovation. As the originator of audience targeting and custom audience segment creation, the company currently holds 17 patents with another 44 pending. This underscores AudienceScience’s commitment to constantly enhancing its technology to better serve the advertising and publishing partners utilizing their tools and offerings.
“We are honored that the Travora has selected AudienceScience as their international DMP to help them drive their digital marketing success,” said Jeremy Mason, Vice President and General Manager, AudienceScience Gateway. “As the leading provider of global media solutions we are dedicated to building advertising technologies that uphold the standards of quality data and consumer protection that we stand for. The partnership with Travora reinforces our ongoing commitment to these efforts and we look forward to a successful partnership.”
About Travora
Travora www.travoramedia.com is the leading vertical media company in travel reaching almost 35 million worldwide unique users through their exclusive publisher network of over 300 websites including top tier publishers like Rand McNally, Let's Go, Not For Tourists, Vayama, Viator, and HomeAway UK. Travora uses both audience and contextual relevancy on a single platform to give marketers unrivaled access to the largest travel planning audience online across all stages of the travel lifecycle. Founded in 2003, Travora is headquartered in New York City with branch offices in the West, Midwest and Southeast, as well as in the UK.