London – 25 May 2012 – AudienceScience®, a global digital marketing technology company has been awarded the European ePrivacyseal for The AudienceScience Gateway, their industry leading technology platform.
The independently issued privacy seal, verifies that AudienceScience’s data management and media transaction platform conforms to strict data protection standards established by ePrivacyconsult as part of the organisation’s comprehensive privacy practices. This acts as a symbol of trust for consumers, assuring them that AudienceScience considers users’ privacy of paramount importance by adhering to the strict data protection requirements in Europe.
ePrivacyseal is an initiative of ePrivacyconsult, an independent centre for privacy protection. The certification and awarded seal of ePrivacyseal shows that the AudienceScience platform has completed a rigorous certification process for the collection and use of data.
“As a global leader in audience targeting, our commitment to protecting consumer privacy as well as ensuring our partners adhere to the same high standards is of utmost importance. By attaining the ePrivacyseal we are demonstrating our continued global commitment to online privacy and consumer trust,” comments Stuart Colman, Managing Director, Europe and VP International.
“We are delighted to be a certified ePrivacyseal holder. AudienceScience prides itself on providing users transparency and choice. Being one of the first companies to be a seal holder demonstrates our commitment to consumer digital privacy and we hope it will give the industry impetus to move towards greater self-regulation and transparency,” states Rob Gratchner, Vice President for Privacy, AudienceScience.
Mr. Gratchner remains an active member of several industry organizations including the IAB, Digital Advertising Alliance and the Network Advertising Initiative, where he currently serves as Chairman of the Board and plays a key role in shaping responsible self-regulatory standards and in educating consumers about data collection, data usage and advertising technology choices.