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Independent Digital partners with AudienceScience - to deliver a targeting solution for advertisers that offers the ability to discover and reach audiences at the right time and place.

New York—March 26, 2009— Independent Digital is now able to provide behavioral targeting solutions to help leverage consumers activities and deliver the right message at the right time. This product has been researched and rolled out by Independent Digital in response to a demand for this type of audience information in the marketplace. Agencies and clients are becoming more web ‘savvy’ and in these challenging times are also demanding more bang for their buck.

This solution benefits agencies, in particular, because they gain the ability to provide sophisticated audience collection for their clients, enabling highly targeted advertising campaigns. In this single platform, agencies can collect, extract and segment user behaviors, launch and optimize campaigns. They can also leverage the solution to develop and create private networks for their clients.

Advertisers now have the ability to discover insights into what their users have been doing on sites, going beyond simple targeting to create even more accurate, effective segments. This rich behavior profile information helps them identify prospective customers that are similar to their existing customer base and reach out to them with appropriate messaging for each stage of the sales cycle.

Eileen Ruddy, Group Online Sales Director says “we are delighted to be the first publisher in the Irish market to offer this solution to our advertisers, it is important to us to listen to demands from our key advertisers and provide them with solutions that help them deliver quality campaigns to the right target audience. It is more important then ever to ensure measurable and cost effective results.”

"Behavioral targeting, to date, has successfully taken advantage of publisher side data and we have been providing behavioral targeting solutions to the world's leading publishers for over five years. Feedback from the market called for a channel to collect and utilize advertiser side behaviors to provide a comprehensive method for reaching the right people, in the right place, at the right time. This solution was designed to leverage our leading targeting technology to provide the best of breed solution," said Jeff Hirsch, President and CEO of AudienceScience. "With this solution, advertisers are in control of their own data and, combined with external data when appropriate, they can deliver the most relevant ads to their audience that turn prospects into buyers."

NOTES TO EDITORS:

Independent Digital is the digital arm of Independent News & Media Group.

Independent Digital operates sites such as Independent.ie, Herald.ie, LoadzaJobs.ie, LoadzaCars.ie, Globrix.ie, Yourlocal.ie, Independent Local Sites, TheMeetingPoint.ie and Internet-Ireland.ie and delivers over 23 million global page impressions and 1.7 million unique users.

To learn more about Independent Digital please contact:
Aisling Nagle at + 353 1 705 5747 or anagle@independent.ie

About AudienceScience:
AudienceScience (formerly Revenue Science) is a technology-centric media company focused on the science of online marketing. AudienceScience is the only company worldwide to offer both an audience technology platform and a targeting marketplace, recording billions of behavioral events daily and reaching over 385 million unique Internet users. AudienceScience technology empowers Web publishers, marketers, networks, exchanges, and agencies to create intelligent audience segments to connect people with relevant advertising driving the transition to data-driven audience marketing online. Delivering behaviorally targeted campaigns since 2003, AudienceScience serves more targeted ads worldwide than any other company for clients including Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital. For more information, please visit www.audiencescience.com.

Media Contact:
Morgan McDowell
blast! PR on behalf of AudienceScience
morgan@blastpr.com
919-833-9975 x.12

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