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AudienceScience Serves Over 50,000 Audience Targeted Campaigns Driven by Interest and Intent-based Data
New York—June 8, 2009— Today, from the show floor at digiday:TARGET, AudienceScience announced that it has surpassed a corporate milestone by powering over fifty thousand audience targeted campaigns. A pioneer in the industry, AudienceScience has seen tremendous growth due to its sophisticated targeting platform that focuses on utilizing interest and intent data to find qualified audiences online.
“AudienceScience has been incredibly innovative, and responded to the growing needs of publishers and marketers everywhere who wish to increase the relevance of their messaging,” said Lorraine Ross, VP of Advertising Sales, Gannett Digital Media Network. “By scoping its solution across its marketplace, AudienceScience has come to the rescue of publishers like ourselves looking to enhance our offerings.”
As marketers and publishers continue to realize the kind of results that behavioural targeting can deliver, the discipline has been growing by leaps and bounds. A recent report from eMarketer predicts that spending on behavioural targeting will increase to $4.4 billion by 2012, up from $775 million this year. eMarketer cites innovation and the ability of BT to expand across other channels such as video as the major drivers of this growth.
“As the targeting industry has evolved over the years, AudienceScience lead the way providing an audience-focused approach to marketing that delivers maximum ROI,” said Jeff Hirsch, CEO, AudienceScience. “We continue to innovate and venture that this is the tip of the iceberg, both for us as a company, and for audience targeting as a whole.”
About AudienceScience:
AudienceScience (formerly Revenue Science) leverages its proprietary audience targeting platform to enable marketers worldwide to find, understand, and target their audiences online. Recording billions of anonymous interest, profile and intent based consumer events daily, accessing audience data from a myriad of third parties, the Audience Science targeting marketplace touches over 385 million unique Internet users. AudienceScience technology empowers Web publishers, marketers, networks, exchanges, and agencies to intelligently create audience segments to connect people with relevant branding and brand response based advertising. Delivering behaviourally targeted campaigns since 2003, AudienceScience serves more targeted ads worldwide than any other company for clients including Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.
Media Contact:
Morgan McDowell
blast! PR on behalf of AudienceScience
morgan@blastpr.com
919-833-9975 x.12