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AudienceScience Behaviourally Targets Video Advertising with Hulu

Growing Online Audiences Provide Advertisers with More Reach and the Ability to Target Audiences on Online TV Sites

New York—July 14, 2009— AudienceScience (formerly Revenue Science) announced today that it has partnered with Hulu, an online video service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites — all for free, anytime in the U.S., to behaviourally target pure play video ads, a first for the online advertising industry. AudienceScience’s sophisticated behavioural targeting technology enables the company to improve its user experience by making the ads shown more relevant to each viewer, as well as offer its advertisers a higher level of engagement and return.

“Behavioural targeting has seen proven success in the realm of display advertising, and with the rise of compelling video ads and online TV viewership, applying the same advanced targeting technique to this channel has exciting potential,” said Jeff Hirsch, president and CEO of AudienceScience. “Our ability to find the most accurate and targeted audiences combined with Hulu’s top-quality content and reach makes this an ideal partnership to deliver relevant, compelling messages to consumers, building brand affinity and driving revenue for advertisers.”

According to a recent survey from audience tracker Integrated Media Measurements Inc., 20 percent of primetime TV-watchers viewed some TV shows online. Hulu’s monthly viewership topped over 40 million users this past April and continues to climb. Viewers become emotionally engaged with TV, and as such, there is opportunity to reach them on that emotional, personal level with online video ads and content. Behavioural targeting offers the same personal connection between brands and consumers online. This partnership presents tremendous opportunity for advertisers to broaden their reach online and maximize their limited online ad budget.

About AudienceScience:
AudienceScience (formerly Revenue Science) is a technology-centric media company focused on the science of online marketing. AudienceScience is the only company worldwide to offer both an audience technology platform and a targeting marketplace, recording billions of behavioural events daily and reaching over 385 million unique Internet users. AudienceScience technology empowers Web publishers, marketers, networks, exchanges, and agencies to create intelligent audience segments to connect people with relevant advertising driving the transition to data-driven audience marketing online. Delivering behaviourally targeted campaigns since 2003, AudienceScience serves more targeted ads worldwide than any other company for clients including Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital. For more information, please visit www.audiencescience.com.

Media Contact:
Morgan McDowell
blast! PR on behalf of AudienceScience
morgan@blastpr.com
919-833-9975 x.12

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