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Global Market Leader AudienceScience Announces Agreement to Acquire European Targeting Business wunderloop
London—05 July, 2010—AudienceScience, an online advertising technology company driving digital marketing success, announced today plans to acquire Hamburg, Germany based wunderloop. As Europe's leading provider of integrated targeting services wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed 'EuroPriSe' seal for exemplary privacy protection.
The acquisition, subject to third party approval, comes following the recent purchase of Consorte Media, a leading US-based digital marketing company helping advertisers to connect with Hispanic consumers online.
“AudienceScience is on a steady path of global expansion, having established clear leadership in the industry with regard to superior technology, quality data and unmatched expertise.” said Jeff Hirsch, CEO, AudienceScience. “We are excited about the prospect of enhancing The Audience Gateway platform and strengthening our European presence with wunderloop’s exceptional team and technology.”
wunderloop CEO Torsten Ahlers said, “AudienceScience is the ideal partner for wunderloop. At one stroke, we now have the opportunity to export wunderloop’s successful technology to the US and other markets while also enhancing our range here in Europe with AudienceScience’s great products.”
Wunderloop currently has offices in France, Germany, and The Netherlands. Terms of the deal have not been disclosed.About AudienceScience:
AudienceScience technology provides a gateway enabling universal access to online audiences. This integrated audience platform, The Audience Gateway, drives digital marketing success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including BBC Worldwide, Financial Times, Haymarket Consumer Media, New York Times Digital, News Corp and News International and Virgin Media. For more information, please visit www.AudienceScience.co.uk.
Media Contact:
Kim van Haeften, Loudmouth PR
Tel: 07760 177699
E-mail: kimvh@loudmouthpr.co.uk