Video Archives

 

Partnering for Better BT Performance

Hear from leading agencies and publishers about the imnportance of choosing the right behavioural targeting partner.

Watch Video   |    Length: 02:31    

 

 

Search vs. Behavioural Targeting

Jeff Hirsch, AudienceScience CEO, discusses the rising cost of search advertising and how it compares to behavioural targeting.

Watch Video   |    Length: 00:59    

 

 

How Behavioural Targeting Helps Facilitate Conversations

Adam Broitman from Morpheus Media discusses how behavioural targeting helps facilitate conversations with customers.

Watch Video   |    Length: 02:17    

 

 

Why BT is the Next Big Thing

Agencies and publishers discuss how behavioural targeting is the next big thing for the online industry.

Watch Video   |    Length: 04:06    

 

 

Benefits of Behavioural Targeting

Agency and publisher executives talk about the benefits of behavioural targeting.

Watch Video   |    Length: 05:06    

 

 

The Science of Segmentation

Basem Nayfeh, AudienceScience CTO, discusses the science behind how to segment your audience to reach the right people at the right time using behavioural targeting.

Watch Video   |    Length: 03:00    

 

 

Precision Targeting For Publishers

Chris Sanchez, Director of Advertising Products for Kelley Blue Book, discusses how BT provides precision and efficiency to KBB's advertising offerings.

Watch Video   |    Length: 01:11    

 

 

Beyond Click Through

Jeff Hirsch, AudienceScience President & CEO, discusses performance measurement for online advertising and how BT can help advertisers look beyond click through rates.

Watch Video   |    Length: 00:52    

 

 

Behind the Scenes: AudienceScience Summit

The 2008 Partner Summit in Las Vegas was a huge success! Get a sneak peek into the cutting edge sessions, as well as the beach bash at the Ritz-Carlton.

Watch Video   |    Length: 05:28    

 

 

Interest vs. Intent

Does your campaign know the difference? AudienceScience does.

Watch Video   |    Length: 02:30   

 

 

AudienceScience Publisher Case Studies

Don't take our word that behavioural targeting drives site revenue. Hear first-hand from some of AudienceScience's leading publishers such as Gannett, USA Today, Terra Networks, and WhitePages.com.

Watch Video   |    Length: 04:10   

 

 

UK Behavioural Targeting Success Stories

Listen to leading publishers from the UK, such as Guardian, Reuters UK, and Interactive Investor, as they share their experiences using behavioural targeting from AudienceScience.

Watch Video   |    Length: 02:35

 

 

2007 AudienceScience Partner Summit Highlights

The 2007 Partner Summit in Las Vegas was a huge success. Get a sneak peek into the cutting-edge sessions, as well as the after-hours parties at the Palms.

Watch Video   |    Length: 03:46

 

 

Work for the Best!

Hear directly from AudienceScience employees on why they joined the behavioural targeting leader.

Watch Video   |    Length: 03:05

 

 

Optimizing Your Online Campaigns

Melissa Chagaris, AudienceScience Director of Client Services, discusses how her team works with advertisers to get the best results from their behavioural targeting campaigns.

Watch Video   |    Length: 01:43

 

 

New Behavioural Targeting Advances at AudienceScience

Watch VP of Product Marketing, Frank Gertsenberger, review the latest advancements to our leading AudienceScience Targeting Marketplace.

Watch Video   |    Length: 03:35

 

 

Behavioural Targeting: Right Person, Right Place, Right Time

How do you target the right person at the right place at the right time? Find your moment of opportunity with behavioural targeting from AudienceScience.

Watch Video   |    Length: 01:10

 

 

Defining Behavioural Targeting

With the widespread acceptance of behavioural targeting, various definitions have emerged. Find out how AudienceScience defines this popular advertising model.

Watch Video   |    Length: 00:41

 

 

Learn How Publishers Increase Their Revenue

Media Development VP, Monty Hudson, talks about AudienceScience's leading-edge publisher solutions.

Watch Video   |    Length: 01:32

 

 

Reaching People Not Places

Jeff Hirsch, AudienceScience Chief Revenue Officer, discusses how behavioural targeting takes advertising to the next level by reaching people in a non-contextual environment.

Watch Video   |    Length: 00:41

 

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