Audience Gateway for Advertisers - Drive Online Efficiency and Effectiveness

The Audience Gateway Integrated Audience Platform Can Help You:

	Take control of your data assets, making them accessible and actionable specifically for your marketing efforts
	Access audience attributes from thousands of online and offline data sources, with transparent data rights and privacy compliance standardization
	Achieve consistency by owning the definition of who you want to reach and how
	Gain insight into your ultimate consumer profile
	Connect and optimise audiences and inventory with access to over 386 million uniques worldwide

AudienceScience offers the leading integrated audience platform called The Audience Gateway. The Audience Gateway enables you to successfully drive brand value and direct response metrics. You are empowered to target ads to high value audiences with high interest or intent to purchase your product or service. Through the Gateway you can easily create audiences by combining and refining data from multiple sources, including your own web site, publisher web sites, offline data, and third-party data sources. The Gateway’s ability to capture, store, index and combine billions of behavioural data points, provides you with complete control and transparency when creating audiences. The unique combination of audience segmentation, analytics, inventory access and reporting capabilities enables you to learn more about your customers and continually improve campaign performance.

The Audience Gateway for Advertisers Enables Marketers To:

	Engage with customers based on their behaviours and interests
	Reach target audiences wherever they go across the Web
	Send prospects relevant messages based on where they are in the buy cycle
	Protect your brand and control your behavioural media buys on a single platform

How it works

Build Customised Audience Segments
AudienceScience technology makes it easy for you to create targeted audience segments for any campaign. By simply placing a pixel on your site, we capture anonymous data around all activity by every user. This non-personally identifiable data is indexed and stored in data warehouses and is accessible to you at any time.

When you are ready to target your consumers, you simply utilise our intuitive user interface to define an audience. You can add relevant behaviours, events, searches, registration data, and any other data point that is relevant to your message. The AudienceScience solution returns a composite audience in seconds. You can then dynamically fine-tune your definition using our patented Reach/Relevance Slider Bar.

The optimisation doesn’t stop there. With the knowledge you gain, you can add or subtract user behaviours and make adjustments throughout the campaign. Any changes are active within 24 hours and qualified users can be targeted in session, directing relevant ads to them within their next page view.

Reach the Right Audience
Every time a consumer visits your Web site or others in the AudienceScience Network™, our technology analyses multiple behaviours to gauge their intent:

	Which pages and sections they visit
	What static and dynamic content they read
	What they say about themselves in registration data
	What search terms they use
	What IP data indicates about them, including geography, SIC code, FTSE 350 rank and more

Because so many behaviours are analysed, you gain an in-depth understanding of your audience’s interests and intent. This enables you to target them with messages and offers that are relevant to them right now.

Control Your Ads
Your ads reach target consumers no matter where they go on the AudienceScience Network™. Thousands of Web sites are part of this network, including many of the world’s premier publishers. Only publishers who meet our stringent quality standards can join the AudienceScience Network, so you can rest assured that your ads will appear only in appropriate environments. You can also specify if you do not want your ads to appear on any site, for any reason. Additionally, The Audience Gateway for Advertisers can be enabled to power your online advertising purchases through other technology platforms and inventory sources.

Simplify Your Online Advertising Process
The best part of the AudienceScience audience targeting solution for advertisers? It dramatically simplifies your online advertising process. No longer will you need to make and manage multiple media audience definitions. Now you can make one media buy and reach your target prospects, at scale, on thousands of sites. By working with one company, you eliminate excessive time demands, reducing your operational and administrative costs.

You also gain a business partner. As pioneers in the audience targeting space, AudienceScience has a wealth of expertise to share in audience targeting best practices and online campaign management. Your dedicated services manager will work with you to gain additional insights into your audience and optimise your campaigns for maximum results.

Audience Intelligence Reporting
Your success is important to us, which is why AudienceScience provides optimisation and reporting to help enhance campaign performance. Informed decisions deliver increased revenues and campaign success. AudienceScience facilitates this with its advanced reporting and analytics tools to help you optimise your audience segments, as well as your advertisers’ campaigns to maximise performance goals.

To learn more about working with AudienceScience, contact us for more details.