Data Sharing
Untap Revenue Opportunities by Importing Audiences
Are you maximising your revenue potential? You have a great site with loyal users but you’re only monetising a small portion of their online activity. AudienceScience empowers publishers like you to augment your audiences by importing AudienceScience audience segments to meet advertiser demands.
Meet Advertiser Demand
Import your audiences—create new inventory. With Data Sharing, you can supplement your audiences to deliver the audience segments your advertisers need. You enhance your relationship with your advertisers while increasing inventory, and ultimately revenue, from your site.
How It Works
Here's how Data Sharing with AudienceScience works. Our targeting technology tracks anonymous audience behaviours and stores this information in massive databases. In fact, AudienceScience currently tracks and manages billions of behaviours a day from 386 million unique Internet users.
We make this behavioural data available to Web advertisers and publishers through our AudienceScience Network&trade. Within the network, you can import audience behaviours, swapping and sharing with other leading publishers. The result: Your behavioural data becomes a powerful source of income.
New Revenue, No Problem
The programme has no impact on your current advertising model. AudienceScience collects non-personally identifiable visitor data from your site via a simple, one-line code. Since all data is collected anonymously and aggregated, your brand name is not disclosed to AudienceScience advertisers, other publishers, or the user. You maintain the same direct relationship with your clients as always.
Think about it: No matter how sticky your site is, most of your users spend the vast majority of their online time somewhere else. Why lose the ability to generate revenue when they are off-site? Leverage your audience's behaviour and earn income powering the targeted ads they see while they surf!
To learn more about how AudienceScience can help you monetize your audience data, please contact us at publishersolutions@audiencescience.com or +44 (0) 20 7632 8700.