BELLEVUE, WA and NEW YORK, NY–(Marketwired – Jun 17, 2016) – AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and acquire consumers via addressable media, today announced the addition of three executives to lead the company as it expands its global footprint while helping advertisers effectively acquire and grow new customers.
Chairman Bill Gossman has added the role of CEO and will continue to manage the company’s strategy, growth and maturation as a global advertising automation software company. Former CEO Mike Peralta will remain at AudienceScience in the new role of Chief Strategy Officer, focusing on strategic relationships and partner development as the company continues to add to its extensive ecosystem of integrated solutions.
David De Simone joins the team in the new new role of Chief Operating Officer, following several executive roles in the software industry with companies such as Gigamon, BlueArc/HDS and Blue Coat Systems. De Simone has held leadership roles in product, engineering, operations and business development, and will be responsible for AudienceScience operations and client success.
Patrick Reilly joins as VP Enterprise Sales, after successfully helping enterprise software companies like Hexis, Proximex, Broadware Technologies and Cylink scale their businesses. Reilly will be responsible for forging relationships with new clients, agency partnerships and overall growth of revenue.
AudienceScience® Helios is the leading SaaS based advertising automation suite. With a presence in more than 45 countries, including China, and processing more than 120 billion transactions per day, AudienceScience is one of the largest buyers of global, addressable media for some of the world’s largest advertisers like P&G, Frito Lay and Glaxo Smith Kline. Addressable media is now the leading media investment for brand advertisers, and the AudienceScience® Helios platform helps advertisers maximize viewable reach and maintain optimal relevancy of message, all while maintaining complete control and transparency of their spend.
“After the release of the ANA’s recent media transparency report, advertisers are looking for as much control as possible over their media budgets,” said Gossman. “AudienceScience has delivered this kind of transparency to advertisers for years, and at global scale. We’re continuously evolving to meet the needs of advertisers, as well as agencies and enterprise consulting companies. These additions to our leadership team all have deep experience in the software business, and we’ll focus on managing the growth and maturation of AudienceScience as a global company.”
AudienceScience is the world’s first Advertising Automation platform, a new category of MarTech which integrates the numerous siloed tools used to drive digital ad impressions and end actions — from creative to media to the landing page — into a single integrated solution which enables a marketer to maximize the performance of every advertising dollar.
Developed in partnership with the world’s largest CPG advertiser, AudienceScience uses cloud-based infrastructure and machine learning to process billions of transactions per minute in over 50 countries, including China. We execute behaviorally-targeted, fraud-free campaigns for marketers who are demanding efficiency and effectiveness to deliver maximum value to their shareholders.
In an industry being rocked by corrupt business practices and an opaque ecosystem that has bred complacency and mistrust, AudienceScience delivers simplicity, transparency and accountability to advertisers on a global scale through a no-mark up licensing model.