[This article was originally published in the IAB Europe Member Blog on May 12, 2017] We’re not even halfway through…
TV Advertisers Must Rethink The ‘Right Message, Right Person’ Approach
[This article was originally published in AdExchanger on May 8, 2017] "On TV And Video" is a column exploring opportunities…
Fighting Ad Fraud Takes Industry-Wide Collaboration
[This article was originally posted in The Drum on May 8, 2017] One of the things I love about working…
Lucky 13: Michael Greene, AudienceScience
[This article was originally published in M&M Global on April 13, 2017] Michael Greene, vice president, product strategy at AudienceScience,…
How Does Digital Advertising Really Impact FMCG Brand Sales?
[This article was originally published in ExchangeWire on March 21, 2017] Digital advertising has long promised accountability, but for most…
The Top Ten Programmatic Advertisers
[This article was originally published in AdExchanger on March 20, 2017] A handful of brands load up to take their…